Air France regains lead from EasyJet – Top France travel sites, March 23 2012

Short-lived boasting for EasyJet at the top of the list of leading airline websites in France after Air France surged ahead to overtake the low cost carrier last week.

EasyJet managed to lose almost 4% market share last week, compared to the period covering the previous seven days, while Air France added 3% of its own.

The gap between the pair was previously just 0.08%.

Most popular travel websites in France for the week ending March 24 2012:

Agencies

RankWebsiteDomainPercentage of VisitsPrevious Position
1SeLoger Vacancesvacances.seloger.com34.24%1
2Voyages-sncf.comwww.voyages-sncf.com10.77%2
3eDreams Francewww.edreams.fr3.42%4
4Voyage Priv‚www.voyage-prive.com2.96%6
5Look Voyageswww.look-voyages.fr2.60%-
6Jetcost.comwww.jetcost.com2.41%10
7GoVoyages.comwww.govoyages.com2.38%7
8opodo France - Billet d'avionbilletavion.opodo.fr2.38%8
9Promovacances.comwww.promovacances.com2.36%5
10opodo Francewww.opodo.fr2.16%9

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1ViaMichelin Francewww.viamichelin.fr15.36%1
2Booking.comwww.booking.com7.58%2
3TripAdvisor Francewww.tripadvisor.fr4.29%4
4Abritelwww.abritel.fr3.31%5
5L'Officiel des vacanceswww.officiel-des-vacances.com3.03%8
6Routard.comwww.routard.com2.78%6
7Gralonwww.gralon.net2.50%7
8Homelidays.comwww.homelidays.com2.06%9
9Groupon Voyagesvoyages.groupon.fr1.66%-
10Communes.comwww.communes.com1.39%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Air France - Francewww.airfrance.fr26.53%2
2easyJet.comwww.easyjet.com19.65%1
3Ryanairwww.ryanair.com16.06%3
4KLM Royal Dutch Airlineswww.klm.com3.02%4
5Vueling Airlineswww.vueling.com2.83%5
6Corsairflywww.corsairfly.com2.69%6
7Air Francewww.airfrance.com1.98%9
8Air Caraibeswww.aircaraibes.com1.88%8
9Lufthansawww.lufthansa.com1.87%10
10Royal Air Marocwww.royalairmaroc.com1.56%7

NB: Data courtesy of Experian Hitwise

NB2: Image via Shutterstock.

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