Alice confirms $9.5 million funding round led by Expedia
Alice, the hotel operations platform, has received $9.5m in Series A funding led by Expedia.
Tnooz first learned of the funding in December but was unable to confirm the amount at the time.
The Series A comes on top of $3m seed funding received earlier in 2015 .
According to Alice co-founder and president Alexander Shashou, the company, startup pitch here, now plans to recruit more members for New York-based team.
The hope is to increase from the current 27 to about 40 with a focus on recruiting sales people including a head of sales as well as in-house product and engineering people.
Commenting on the funding Expedia Group chief product officer John Kim says:
“The software solves major hotelier operational pain points and it’s easy to see how they are able to save hoteliers money and man-hours. Alice puts the entire hotel operating system into the palm of a consumer’s hands through their own devices.”
Shashou says that its Alice Lite technology is gaining rapid traction signing up 10 hotels in the first week of January and expecting to sign a further 20 last week.
Linda Fox is deputy editor for Tnooz. For the past eight years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.
In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.
Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.