Wimdu sharing wannabe sold to Wyndham brand Novasol
The deal comes the same day as Wyndham Vacation Rentals invested in UK-based luxury home rental brand Veeve.
Terms of the Wimdu acquisition – confirmed by CEO of the combined company, Roman Bach – have not been disclosed.
The good news for Wyndham’s Denmark-based brand Novasol (a 48-year-old rental service from Denmark, formerly known as Noridsk Ferie) is that it will get its hands on 350,000 short-term rental properties in 100 countries.
Novasol has a modest figure of 40,000 properties in 29 European countries.
The company will have a reasonably difficult task on its hands if it wants to try and resurrect the ambitions of Wimdu.
Both Windu and 9Flast positioned themselves in their early days as viable competitors to their well-funded and media-adored counterpart in the US, Airbnb.
The pair were founded over five years ago.
9flats has received about $10 million from sources such as PROfounders Capital and Redpoint Ventures, but its last raise was a Series B in 2012.
Rocket Internet was said to be looking for a buyer for Wimdu, in what German news reports called “a fire sale” in mid-2016.
Fast-forward to the autumn of this year and the pair decided to combine, with 9Flats CEO Bach overseeing the company.
Kevin is senior editor and a co-founder at Tnooz. He was previously editor of UK-based magazine Travolution and web editor of Media Week UK from 2003 to 2005.
He has worked in regional newspapers (Essex Enquirer) and started his career at the Police Gazette at New Scotland Yard in London. He has a degree in criminology, a postgraduate diploma in magazine journalism and publishes his first book - a biography about Depeche Mode - in late-2016.