17 hotel marketing trends for 2017 [INFOGRAPHIC]
Hotel marketing specialist Net Affinity has come up with its 17 big trends for 2017.
The insight from the Dublin-based company includes some of the tips you might expect such as those around mobile and mobile payment as wells as other less expected ones such as the rise of Bing and Instagram.
The company is forecasting much ecommerce via Instagram as the image-sharing service has begun working with leading retail brands.
Net Affinity also sees further commercial opportunities arising for hotel marketing via Snapchat and Facebook.
Two additional trends highlighted are how voice search might impact SEO and the rise of video as well as live streaming of content via services available on Facebook, Instagram and other media.
Interesting to note which trends have changed since the 2016 version which can be viewed here.
Linda Fox is deputy editor for Tnooz. For the past eight years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.
In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.
Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.