17 hotel marketing trends for 2017 [INFOGRAPHIC]

Hotel marketing specialist Net Affinity has come up with its 17 big trends for 2017.

The insight from the Dublin-based company includes some of the tips you might expect such as those around mobile and mobile payment as wells as other less expected ones such as the rise of Bing and Instagram.

The company is forecasting much ecommerce via Instagram as the image-sharing service has begun working with leading retail brands.

Net Affinity also sees further commercial opportunities arising for hotel marketing via Snapchat and Facebook.

Two additional trends highlighted are how voice search might impact SEO and the rise of video as well as live streaming of content via services available on Facebook, Instagram and other media.

Interesting to note which trends have changed since the 2016 version which can be viewed here.

17 Trends for 2017 infographic

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About the Writer :: Linda Fox

Linda Fox is managing editor for Tnooz. For the past decade years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.

In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.

Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.



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  1. Laura

    Hi Linda, great infographic! Last year’s observation that “Content is the new SEO” is a trend certainly continues into 2017. It’s not listed this year, but based on #1, #2, #6, #7, #8, #9, #10, #11, #12, and #13, we can stop calling content a trend, and start yelling from the rooftops, “You need a smart mobile-first content strategy!”

    Smart means based on actual in-house web data (#15 + #17) that plays to the hotelier’s strengths. Mobile-first means understanding the means of consumption and designing for it.

    I’ve seen hoteliers throw away thousands on fancy products like programmatic and real-time-rates. I can’t blame them, I’ve been on their side of the desk… I was on the marketing team for a top 10 resort for several years, and we were constantly pitched flashy products and “solutions” that had no real data to back up their claims. Looking back, by saying “no” and staying focused on creating remarkable mobile-minded content, we dodged more than a few bullets.

    Everyone and their mom has a band-aid product to pitch, and some people are even falling for paying for social proof (#6) when it’s practically the only free thing left.

    Time will tell. I prefer to focus our energies and limited budgets on what is really happening on and off our websites, and creating organic content that gets results.

    In 2017, Everything, and I do mean EVERYTHING, points at content.

  2. Ian R Clayton

    Yes it is a surprised to see Bing featuring – Instagram has already shocked us with its rapid rise. I am surprised that not more was made of the push by hotel to get more direct bookings. Its just eluded to with loyalty programs in tip 6, that by itself is a non started for many independent hotels as repeat guest account for only 15 % of bookings. I added notes on this and link to you on my Markhat site. Thanks for the share, I may have missed it, without your blog hitting my inbox!


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