7 years ago
 

Australia Travel Site Crunch: Data Week End April 3 2010

Most popular travel websites in Australia for the week ending April 3 2010:
Agency
RankWebsiteDomainPercentage of VisitsPrevious Position
1Webjet Australiawww.webjet.com.au14.26%1
2Flight Centrewww.flightcentre.com.au10.40%2
3Expedia Australiawww.expedia.com.au7.07%3
4Lastminute.com.auwww.au.lastminute.com6.15%4
5Expediawww.expedia.com3.35%5
6Airfares Flights Australiawww.airfaresflights.com.au2.90%6
7ZUJI Australiawww.zuji.com2.70%7
8Best Flightswww.bestflights.com.au2.44%8
9travel.com.auwww.travel.com.au1.99%10
10Jetabroadwww.jetabroad.com1.84%9
Destinations and Accommodation
RankWebsiteDomainPercentage of VisitsPrevious Position
1Wotif.comwww.wotif.com6.51%1
2TripAdvisorwww.tripadvisor.com4.56%2
3Totaltravel.comwww.totaltravel.com3.03%3
4Stayzwww.stayz.com.au2.67%4
5Booking.comwww.booking.com2.27%5
6ninemsn Traveltravel.ninemsn.com.au1.64%8
7ExplorOz - 4WD Australiawww.exploroz.com1.62%6
8Australian Explorerwww.australianexplorer.com1.32%-
9Hotels.comwww.hotels.com1.28%9
10HotelClubwww.hotelclub.net1.25%10
Airlines
RankWebsiteDomainPercentage of VisitsPrevious Position
1Qantas Airwayswww.qantas.com.au23.22%1
2Virgin Bluewww.virginblue.com.au21.44%2
3Jetstar Airwayswww.jetstar.com18.18%3
4Tiger Airwayswww.tigerairways.com6.34%4
5AirAsiawww.airasia.com3.26%5
6Singapore Airlineswww.singaporeair.com2.71%6
7Emirateswww.emirates.com2.66%7
8Air New Zealand - Australiawww.airnz.com.au1.84%-
9Air New Zealandwww.airnz.co.nz1.65%9
10Vaustraliawww.vaustralia.com.au1.38%8
Travel search terms
RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.50%39.54%60.46%1
2jetstar0.93%1.51%98.49%3
3virgin blue0.92%34.98%65.02%2
4qantas0.77%1.46%98.54%4
5webjet0.63%0.10%99.90%5
6maps0.57%42.48%57.52%6
7where is0.51%0.00%100%7
8flight centre0.50%56.03%43.97%8
9wotif0.50%0.00%100%9
10tiger airways0.46%3.31%96.69%-
NB: Data courtesy of Experian Hitwise

Most popular travel websites in Australia for the week ending April 3 2010:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Webjet Australiawww.webjet.com.au14.00%1
2Flight Centrewww.flightcentre.com.au10.62%2
3Expedia Australiawww.expedia.com.au7.23%3
4Lastminute.com.auwww.au.lastminute.com6.29%4
5Expediawww.expedia.com3.38%5
6Airfares Flights Australiawww.airfaresflights.com.au2.90%6
7Best Flightswww.bestflights.com.au2.68%8
8ZUJI Australiawww.zuji.com2.53%7
9Jetabroadwww.jetabroad.com2.05%10
10travel.com.auwww.travel.com.au1.71%9

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1Wotif.comwww.wotif.com6.88%1
2TripAdvisorwww.tripadvisor.com4.65%2
3Totaltravel.comwww.totaltravel.com3.09%3
4Stayzwww.stayz.com.au2.48%4
5Booking.comwww.booking.com2.29%5
6ExplorOz - 4WD Australiawww.exploroz.com1.62%7
7ninemsn Traveltravel.ninemsn.com.au1.54%6
8Australian Explorerwww.australianexplorer.com1.36%8
9Hotels.comwww.hotels.com1.33%9
10myfunwww.myfun.com.au1.25%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Virgin Bluewww.virginblue.com.au22.59%2
2Qantas Airwayswww.qantas.com.au20.16%1
3Jetstar Airwayswww.jetstar.com18.00%3
4Tiger Airwayswww.tigerairways.com7.77%4
5AirAsiawww.airasia.com3.78%5
6Singapore Airlineswww.singaporeair.com3.22%6
7Emirateswww.emirates.com2.66%7
8Vaustraliawww.vaustralia.com.au1.54%10
9Air New Zealandwww.airnz.co.nz1.42%9
10Air New Zealand - Australiawww.airnz.com.au1.27%8

Travel search terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.45%39.77%60.13%1
2virgin blue0.91%27.76%72.24%3
3jetstar0.86%1.56%98.44%2
4qantas0.73%1.78%98.22%4
5webjet0.56%0.15%99.85%5
6maps0.56%42.28%57.22%6
7wotif0.51%0.10%99.90%9
8flight centre0.49%53.30%46.70%8
9where is0.46%0.04%99.96%7
10tiger airways0.45%11.51%88.49%10

NB: Data courtesy of Experian Hitwise

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  1. Graham Robertson

    I love it when webjet beats Flight centre, only because of Graham Turners comments that this internet thing is never going to work out.

     
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