Avvio’s AI booking engine powers new chatbot skill for hotel direct

Avvio has launched a conversational and transactional social media chatbot which integrates with its AI-driven booking engine, Allora.

The bot has been developed in partnership with Dublin-based Webio and the first hotel to go live is The Kingsley in Cork, Ireland. The property is part of the Fota Collection. The bot, which has been named “Dorothy”, will be rolled out across Fota’s other hotels.

Avvio’s AI-driven booking engine Allora was launched late last year and uses proprietary machine learning algorithms to optimise conversion rates from visits to brand dotcoms. It also aggregates all data collected from the 40 or so hotels which are currently using Allora to create a network intelligence model.

The bot, which will operate on The Kingsley’s Facebook Messenger channel, can be configured to work on other messaging platforms. It accesses the individual hotel content held within Allora, so it can answer queries related to the hotels operations, in a customer service context.

But, importantly, it can also transact, connecting to the rates and availability held within Allora and using Webio’s integration with Stripe to take the payment.

 

In effect, the bot allows a hotel to offer visitors to its Facebook page a search, shop and booking experience using Facebook Messenger without the guest necessarily having to visit the web site.

Frank Reeves, Avvio CEO, added that another benefit of using Facebook Messenger is that it also allows groups to interact with and book rooms through the bot.

He added that the development roadmap is heading towards using Facebook profiles to personalize the conversation between the bot, the user and the hotel.

“It’s clear from all the research that there is a global trend towards the use of messaging platforms, not only for conversations but also transactions, and by linking up with Webio we are giving hotels a chance to be part of that ecosystem in a way that drives direct bookings.”

See also:

Video: the impact of AI on improving hotel conversion rates (Jan18)

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Martin Cowen

About the Writer :: Martin Cowen

Martin Cowen is contributing editor for tnooz and is based in the UK. Besides reporting and editing, he also oversees our sponsored content initiative and works directly with clients to produce articles and reports. For the past several years he has worked as a freelance writer, specialising in B2B distribution and technology. Before freelancing, from 2000-2008, he was launch editor for e-tid.com, the first online-only B2B daily news service for the UK travel sector.

 

Comments

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  1. Ashish

    Chatbots are exciting and use the power of machine learning. From product recommendations, service booking, inquiries, eCommerce, life and health advice, investing, entertainment to even just talking to.
    There are pre-built chatbot platforms like Engati where it is free to start and you can have your own bot in less than 10 mins, it requires no programming.
    Here is a small video for bot use-cases. Do have a look and share your feedback https://www.youtube.com/watch?v=7sACiBdCHec
    Ashish
    
www.engati.com

     
 
 

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