Big Data unravels best time to target travellers with marketing [INFOGRAPHIC]

More fuel for the marketer’s engine with some major crunching of numbers to understand the differences in the booking behaviour of travellers.

In particular, programmatic marketing specialist Rocket Fuel analysed data from more than 240,000 travellers (generating collectively  some 1.2 million product conversions) to establish what motivates luxury and non-luxury travellers (based on their hotel of choice) when booking and leading up to taking a trip.

The analysis by Rocket Fuel indicates where in the booking cycle both sets of travellers are most likely to reserve a hotel, and then all manner of other items that they may take on a trip with them.

There is, of course, a handy infographic: (click image or here for a larger version):

rocket fule infographic 550pxNB: Travellers clock beach image via Shutterstock.


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Kevin May

About the Writer :: Kevin May

Kevin May was a co-founder and member of the editorial team from September 2009 to June 2017.



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  1. Peter T

    I found this interesting and engaging but i was left wondering what are the key points, what is the application of the information, data or trend? Some stuff is obvious but not insightful, luxury travellers are; better organised further ahead of time, they spend more & do it more often, and are less likely to spend less on energy, gambling, pharma, education, beauty and fashion when they have booked ? Well success is linked to an ability to defer gratification.


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