5 years ago

Big data – where it’s coming from, where it’s headed [INFOGRAPHIC]

We’ve had the articles on the value of big data for the travel industry and some questioning methods already being used for personalisation.

So, here’s a nice snapshot of the points data is being collected from and how increasingly it will be used to analyse purchase behaviour and target consumers with particular products and services.

The balance is slightly tipped towards the positives of big data such as the emergence of innovative business models although some significant downsides are raised around privacy and whether it will cause more problems than it solves.

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About the Writer :: Linda Fox

Linda Fox is deputy editor for Tnooz. For the past eight years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.

In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.

Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.



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