booking.com
4 months ago
 

Booking.com dominates leads for hotels in key European markets

Interesting data released from hotel switch eRevMax this week that shows the dominance of Booking.com as a source for hotel bookings in a number of European countries.

In each of the five markets – UK, France, Germany, Spain and Russia – the Priceline Group-owned hotel booking site has pretty much either a leading or overwhelming position at the top.

The UK, for example, has Booking.com providing more than double the numbers of reservations processed through the eRevMax platform than its nearest challenger, LateRooms.

Germany is the only country where Booking.com does not lead the market, with European homegrown player HRS and then Expedia ahead.

Its tightest lead is in France, ahead of HRS, whilst in Russia the company brings in almost as much business to hotels as the next four providers combined.

Here is the eRevMax infographic:

booking.com performance

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Kevin May

About the Writer :: Kevin May

Kevin May was a co-founder and member of the editorial team from September 2009 to June 2017.

 

Comments

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  1. Lucas

    We discover an effective way to generate New Leads for hotel’s sales team, it’s a widget with Local Guide you can easy install on your page. You could expect > 300% more leads than typical newsletter tool. If you want to know more please visit our website http://en.stayforlonger.com. Lucas

     
  2. Moritz

    Erevmax is used by less than 100 properties in Germany on booking. Com
    Check your data source before making an article with conclusions…

     
  3. Horváth János

    in Hungary it is 80% for Booking.com and the rest mainly goes to the national szallas.hu

     
  4. Mario

    Germany can’t be right. Booking.com was on position 2 when HRS acquired Hotel.de a few years ago. Expedia barely played a role outside of major destinations. I can’t believe this changed in the past 3-4 years.

     
    • Aljosa

      My guess is this data is limited to what is generated via xml and does not take into account bookings of properties that don’t have such connectivity.

       
 
 

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