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2 years ago
 

Booking.com predicts alternative accommodation could overtake hotel stays

Interesting gaze into the crystal ball from hotel giant Booking.com, with it saying non-hotel bookings will rise to outweigh traditional stays for business travellers in some countries.

The analysis comes in a series of predictions that the online travel agency has argued could hit the world of travel during 2016.

Booking.com reckons the industry will see “further radical evolution” in business travel nest year, in particular a move for “C-suite execs and PhD students to take advantage of more customised, connected and responsive products and services”.

It argues that location will remain the most important element of a decision, but alternative accommodation, such as self-catering and homestays, overtaking the number of bookings of hotels.

The company doesn’t say which countries could experience such as seismic shift in traveller behaviour, but argues the change will be driven by the need of travellers for “enhanced services, smart knowledge and the chance to better get to know an area for a more rewarding trip”.

Such pronouncements coincide again with the company’s gradual shift in recent weeks to highlight the volume in inventory it now carries which comes from outside of the traditional hotel sector.

It has also been making a concerted effort to woo business travellers.

Lurking elsewhere in its crystal ball, alongside predicting a larger number of Chinese travellers heading to South East Asian cities for weekend breaks, Booking.com sees more hotels developing virtual reality content to showcase a product and destination, as well as increased use of personalisation by hotels and other travel brands.

NB: Hotel image via Shutterstock.

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Kevin May

About the Writer :: Kevin May

Kevin is senior editor and a co-founder at Tnooz. He was previously editor of UK-based magazine Travolution and web editor of Media Week UK from 2003 to 2005.

He has worked in regional newspapers (Essex Enquirer) and started his career at the Police Gazette at New Scotland Yard in London. He has a degree in criminology, a postgraduate diploma in magazine journalism and publishes his first book - a biography about Depeche Mode - in 2017.

 

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  1. Timothy O'Neil-Dunne

    it is ACTUALLY the case now. However the question is PAID alternative accommodation. The reality of the AirBnB and the hotel market is that the hotels have made their own problem because many hotels are actually not intrinsically profitable. They rely on the appreciation of real estate. It is likely that there will be a scandal or two. But the bigger issue is liability and the lack of formal regulation. Now that civic authorities are seeing the impact of declining tax revenues and the lag in AirBnB paying them – perhaps they will now start to do something. BUT sadly how can one regulator in a city compete with the mighty legal machines of Uber and AirBnB. #Abuseofpower.

     
  2. Joseph DiTomaso

    We have been saying this for some time now, as the world’s largest accommodations search engine, alltherooms.com has a unique insight into this market as we have been seeing this trend materialize across various specific locations.

     
    • Kevin May

      Kevin May

      @joseph – B.com wouldn’t tell us which cities or regions, so what about you? Where will this tip happen first?

       
  3. Oz Har Adir

    Is there a source for the full content?

     
  4. Restado

    PhD Students?

     
    • Kevin May

      Kevin May

      @restado – yup, that’s what it said… suspect it means students at the other end of education chain, on academic visits, rather than undergrad backpackers…

       
 
 

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