Booking.com wants to capture consumer resolutions
If the turn of the New Year is all about marketing destinations to wannabe travellers, then the industry should always expect some quirky ideas to come forward.
Step up, Booking.com, which today unveiled its latest attempt to bring even more consumers to its platform with a cheeky take on the New Year’s Resolution.
The idea is that consumers will somehow find themselves on the Best2016Ever microsite, which has been pulled together by creative agency W+K Amsterdam.
Consumers are then asked to enter an answer to “In 2016, I will ……..”.
The site then gives suggestions of places to go and things to do in various destinations around the world, with the obvious links back to the main site.
The Best2016Ever site will be backed by a campaign to target travellers in the US and the UK
Kevin is senior editor and a co-founder at Tnooz. He was previously editor of UK-based magazine Travolution and web editor of Media Week UK from 2003 to 2005.
He has worked in regional newspapers (Essex Enquirer) and started his career at the Police Gazette at New Scotland Yard in London. He has a degree in criminology, a postgraduate diploma in magazine journalism and publishes his first book - a biography about Depeche Mode - in early-2017.