British Airways wants to make us cry (again) with new video

After the viral impact of a tear-jerking web campaign last year, British Airways is at it again with another attempt to capture the hearts of travellers in India.

The new campaign, “Go further to get closer”, which was launched on Valentine’s Day portrays the daily routine of an Indian couple who has been married for three years but not finding enough opportunities to spend quality time with each other.

Step forward BA… You get the idea.

Regional commercial manager (South Asia) at British Airways, Christopher Fordyce, says:

“With Internet base growing at the rate of approximately 28% year-on-year in India, we realise that digital and social media are crucial platforms to engage with the Indian audiences, especially the youth.”

The video, produced by Ogilvy India and targeting young couples who have made work a top priority in life, has captured about 85,000 views in YouTube in just three days.

To complement this campaign, the airline is conducting a “How close are you?” quiz on its Facebook page, where users will be asked questions about their partners.

The carrier’s Visit Mum campaign, which was launched in August 2013 and encouraged Indians living in the US to visit their family in the home country, has now reached a million views in YouTube.

Another massive social media hit video was launched by the search giant – Google. Its “Reunion” video showcases two childhood friends – Baldev and Yusuf – who were relocated to India and Pakistan respectively after the partition between the countries.

The video highlights the travel-related services of Google – location based search, flight itinerary in Google Now, Google Maps etc.

The Reunion video has crossed more than 11 million views in YouTube in just three months.

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Karthick Prabu

About the Writer :: Karthick Prabu

Karthick was general manager for Tnooz in Asia until September 2014.



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  1. Shashank Nigam

    Brings tears to the eyes again. BA is doing a great job of targeting emotional Indian – young couples who forget that they can be emotional. Great, heartwarming video. Though, I wonder who paid for the exorbitant UK visas =p


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