CityJet takes QR codes to the skies with competition to promote network
European carrier CityJet is rewarding shares via social media in addition to actual competition winners in its European Challenge based on Quick Response (QR) codes.
The codes direct users to CityJet’s Facebook application where they can register for a chance to win a range of prizes as well as get hints on where the next code might be.
The use of QR codes technology has come under criticism in recent months for its poor use and impractical applications – see comments here.
The CityJet winner will be the person who has covered the most virtual miles when the competition closes on June 1.
But, and perhaps better, the person who has shared the competition with the most friends, gets flown to Dublin for a go in the airline’s full-motion flight simulator.
CityJet says the promotion is perfect for its passengers who are social media loving smartphone carriers.
Linda Fox is deputy editor for Tnooz. For the past eight years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.
In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.
Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.