Data use rankings for iPhone travel booking apps [INFOGRAPHIC]
Onavo, maker of apps for data compression and data-monitoring to slash mobile charges, has ranked travel search and booking apps by the percentage of US iPhone users who activated them at least once during June 2012 in a new infographic (below).
Number two is Hotel Tonight, with 0.724 percent of US iPhone users using its app to book upscale hotels at the last minute at least once during June 2012.
Onavo generated its statistics by projecting from what it says was a representative sample of 100,000 US iPhone users of iOS, a free data-saving app that which can help travelers avoid overage fees from telecoms while surfing the Internet on the go.
Acting as a proxy server, the Onavo Extend iOS version compresses data sent to your device from apps and websites, which means less bandwidth consumption.
By looking at anonymized, aggregated statistics to see which major travel apps were Onavo Extend users, the company identified trends in mobile data and app usage for Onavo Extend iOS. Here’s the infographic:
Users download the app in the hopes of dodging telecom charges for hogging too much Internet bandwidth on a digital device.
In a clever move, Onavo’s app only squeezes data one-way — when downloading data. When users instead upload data, no compression takes place. For instance, when sending images, the image file is left intact, to preserve their high resolution.
Founded in Tel Aviv in 2010, Onavo released its iOS app last year. Its similar app for Android, Onavo Extend offers data compression, too.
The infographic was produced with the help of Visual.ly, a Web tool for creating infographics.
Sean O’Neill is Editor-in-Chief of Tnooz.
Before joining us, Sean was the future of travel columnist at BBC Travel, senior editor of BudgetTravel.com, and an associate editor at Kiplinger’s. He now lives in New Jersey, after a four-year stint in London. Follow him on Twitter.