email marketing

Cracking the delivery code for email marketing

MARKETING: There is always plenty of advice around for businesses to figure out how to get more people to read their email marketing materials. But less is shared about the finer points of getting emails delivered to recipient at the right time and in the right place. Read more on Kissmetrics.

Almost a quarter of opt-in emails aren’t reaching subscribers’ inboxes. Why is that?

And while that number is down from the 28% of the previous year, according to ReturnPath’s 2013 email benchmark survey, it still demonstrates that many messages are missing the mark.

Email deliverability is improving, but only slightly. Despite advances in email marketing technology, spam trapping and opt-in communications, improving these numbers for yourself is fairly simple and fundamental.

Still, it’s all too easy to forget (or outright ignore) the basics.

Read more on Kissmetrics

NB: Email open image via Shutterstock.

Share on FacebookTweet about this on TwitterShare on LinkedInEmail to someone
Tnooz - Talking Other Tech

About the Writer :: Tnooz - Talking Other Tech

This is the by-line used for articles curated from elsewhere around the web by our team of reporters.

Articles are found using PublishThis, then annotated and published by Tnooz.





Your email address will not be published. Required fields are marked *

No one has commented yet. be the first!


Newsletter Subscription

Please subscribe now to Tnooz’s FREE daily newsletter.

This lively package of news and information from Tnooz’s web site provides a convenient digest of what’s happening in technology that drives the global travel, tourism and hospitality market.

  • Cancel