Cracking the delivery code for email marketing
MARKETING: There is always plenty of advice around for businesses to figure out how to get more people to read their email marketing materials. But less is shared about the finer points of getting emails delivered to recipient at the right time and in the right place. Read more on Kissmetrics.
Almost a quarter of opt-in emails aren’t reaching subscribers’ inboxes. Why is that?
And while that number is down from the 28% of the previous year, according to ReturnPath’s 2013 email benchmark survey, it still demonstrates that many messages are missing the mark.
Email deliverability is improving, but only slightly. Despite advances in email marketing technology, spam trapping and opt-in communications, improving these numbers for yourself is fairly simple and fundamental.
Still, it’s all too easy to forget (or outright ignore) the basics.
NB: Email open image via Shutterstock.
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