Emirates Vacations digs into intent using chatbot ads

Emirates Vacations has partnered with Wayblazer for the launch of a AI-powered chatbot that communicates with consumers through display ads.

Emirates says use of the medium drove an 87% lift in engagement compared to more traditional click-through ads.

Wayblazer’s recommendation engine lies behind the chatbot ad which asks consumers questions about their trip and makes recommendations.

According to a statement, the ads combine publisher content, user intent and preferences as well as  inventory to make personalized, in-context recommendations. The chatbot can also drives users to action via the Emirates Vacations’ website or direct them to a consultant.

Wayblazer CEO Noreen Henry says:

“By leveraging rich data analytics and natural language processing, our chatbot ads are allowing Emirates Vacations to interact with customers across touchpoints and increase conversions.”

It’s not the first time the two companies have worked together. A vacation travel planner was launched on the Emirates Vacations’ site last year following a collaboration.

During a keynote session at World Travel Market last November, WayBlazer founder and chairman Terry Jones tipped artificial intelligence as having the potential to be the user interface of the future as it learns what consumers want and offers advice accordingly.

He also highlighted the potential for voice to be a huge disruptor.

Related reading:

Wayblazer, the travel cognitive computing startup, lands $5m

Share on FacebookTweet about this on TwitterShare on LinkedInEmail to someone

About the Writer :: Linda Fox

Linda Fox is managing editor for Tnooz. For the past decade years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.

In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.

Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.



Your email address will not be published. Required fields are marked *

No one has commented yet. be the first!


Newsletter Subscription

Please subscribe now to Tnooz’s FREE daily newsletter.

This lively package of news and information from Tnooz’s web site provides a convenient digest of what’s happening in technology that drives the global travel, tourism and hospitality market.

  • Cancel