Eurostar taps up bloggers for new video campaign

User generated content is not only fuelling how consumers find out about products, but travel brands are realising they can easily plug content into their own marketing.

European hi-speed rail service Eurostar is the latest company to get in on the act, enlisting a group of travel bloggers to go on a press trip to Paris and then capture some of their strongest images to feature in a new video advertising campaign.

The 40-second spot features content from the likes of Sophie On Track, The Botanical Baker and So So Gay.

The release of the video coincides with the operator’s wider campaign, Eurostories, where passengers are encouraged to upload their pictures and “stories” to a dedicated website.

An earlier campaign around the so-called storytelling of a brand, when Eurostar launched a route into Switzerland, captured 200,000 views on YouTube is less than two months has been credited with seeing an 85% increase in bookings.

Fellow European travel company Lowcostholidays scored a similar hit this year when it asked customers to send in video clips of their kids saying the brand name. It has since scored some 833,000 views.

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Kevin May

About the Writer :: Kevin May

Kevin May was a co-founder and member of the editorial team from September 2009 to June 2017.

 

Comments

  1. Valentin Dombrovsky

    Nice idea. Could be done better.

     
  2. Sophie Collard

    Fab, thanks Kevin. My blog is Sophie on Track – but perhaps I should consider the change 😉 Also the message when you sign in with Facebook is funny.

     
 
 

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