Travel marketer takeaways, cross-channel optimization and hotel revenue management [VIDEO]
This month’s EyeForTravel North American Travel Distribution Summit was chock-full of travel industry thought leaders sharing case studies, best practices and knowledge surrounding the various areas of travel distribution.
From keynotes to social media to mobile to revenue management, the conference covered many of the au courant challenges that travel marketers, startups and executives are tackling.
We took some time to ask a group of three panelists and attendees to share some of their knowledge and perspective with the Tnooz audience.
One of the larger themes at the conference was how to use mobile effectively, especially alongside a more holistic marketing approach that includes multiple touchpoints, compelling content and demographically-targeted experiences.
1. Hotels.com director of PR/social media, Taylor Cole, talks about how Hotels.com is optimizing content across channels to engage consumers wherever they are with unique promotions, content series, and targeted partnerships with reputable celebrities:
2. Claire Bishop, VP of digital for MMGY Global, shares five key takeaways from their recent destination marketing campaigns for destinations such as Santa Barbara.
Investing in compelling content is one that resonated in particular, demonstrating destination marketers increasing appreciation of the value and place of captivating content in a travel marketing strategy:
3. Co-founders of Duetto Research, Marco Benvenuti and Patrick Bosworth, share their perspective on the revenue management track:
NB: Sunset pool image via Shutterstock.
Nick Vivion is a writer and strategist. He was a Tnooz reporter and global events lead between August 2012 and July 2015. He was the launch co-founder of Booty's, a global street food restaurant in New Orleans and was recently AVP Operations, North America, at Zomato.