How to fail at mobile email marketing [INFOGRAPHIC]

With no hint of abatement, e-mail marketing continues in full force. It provides an effective way to deliver comprehensive, timely information to consumers, and yet, as many consumers switch to mobile devices for everyday e-mail, open rates for unoptimized emails are dropping.

Researchers point to mobile optimized emails as the source of a recent increase in open rates, going up to 5.4%. This is still an inordinately small number of opens, which highlights how important it is to have either a large or targeted list – preferably both.

This trend is only going to continue and the team over at ReachMail have put together a tongue-in-cheek infographic to explain just how to fail at mobile email marketing.

ReachMail_Infographic

Full infographic here.

NB: Mobile image courtesy Shutterstock.

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Nick Vivion

About the Writer :: Nick Vivion

Nick helps brands blog better at Ghost Works, a boutique blog management service. Nick was previously the Director of Content for tnooz, where he oversaw the editorial and commercial content as well as producing/hosting tnoozLIVE.

 

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