Remember Farecast? Bye-bye, Bing Price Predictor

In 2008, Microsoft paid about $115 million for Farecast, a fare-prediction startup.

Farecast was a free service that helped travelers decide whether they should buy a ticket now or wait and hope that the fare drops.

The startup’s predictions of whether you should “buy” or “wait” were based on an analysis of historic price data. It was the first Big Data play in consumer travel.

Microsoft incorporated the technology in its Bing search engine, creating a Bing Travel section that was prominently linked off the homepage. When any user attempted to do a travel search on Bing, they were prompted to visit the page for results.

In 2009, Tnooz reported on a brain drain, as key Farecast team members left Microsoft.

Two-and-a-half years ago, while Bing’s homepage today kept a Travel link at its top, Bing Travel had almost ceased to exist as an organizational grouping within the corporation.

Fast forward to today. Price predictions — the “buy” or “wait” signals that were the core of Farecast’s product — have disappeared. Travel is also gone from the Bing for iPhone app.

A Microsoft spokesperson tells Tnooz:

“Bing is no longer offering Price Predictor, but remains committed to delivering a comprehensive travel experience that gives people great travel information including flight and hotel search functionality.

“When travelers search for tickets on a specific date on as a US user, Bing Travel will still return a detailed overview of available flights that includes ticket price, airline, estimated departure and arrival times, airports of origin and destination, number of layovers and estimated flying time.

The Bing Travel “Time Grid” makes picking the right flight easy by visually showing the best fares based on your desired timeframe.

There are also extra enhancements to help with the decision process – for example Bing Travel clearly identifies whether or not a flight is a red-eye or has an especially short connection.

Travelers can find relevant travel information in new and visually compelling ways through the Bing Travel app and Bing Smart Search for Windows 8.1 and Bing Maps.”

The Bing Travel app for Windows, which Tnooz covered at launch, doesn’t have price predictor either.

So Farecast’s signature legacy has vanished, though its concept may have inspired Kayak to introduce airfare predictions on its metasearch tool last autumn.

Farecast CEO Hugh Crean was recently an entrepreneur in residence at General Catalyst Partners. Oren Etzioni, whose algorithm launched the product, is now CEO of the AIlen Institute for AI. Jay Bartot, the engineering co-founder, is an independent consultant, after having served executive stints at a few companies.

Who would have forecast this outcome in 2008?


Yahoo Travel shuttering services to focus on better overall experience

DealAngel, a hotel rate forecasting B2C site, acquired by Russian online travel agency OneTwoTrip

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Sean O'Neill

About the Writer :: Sean O'Neill

Sean O’Neill had roles as a reporter and editor-in-chief at Tnooz between July 2012 and January 2017.



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  1. Loni

    Hey Sean, this article is informative as I am looking for farecast but noting exist in their domain.

    I heard farecast in big data audio books. I was amaze how they harness the power of big data to save money in airline ticket. But sad that they don’t exist anymore.

  2. Dan

    It would not surprise me if this was the workings of the major players in the airline industry to put an end to this. I’m sure the last thing they need is consumers to gradually start buying at lower prices at different times, botching their existing analytics and ultimately tightening their margins. It’s a great idea, but no one else has tried to pull it off. Wonder why!?

  3. Gary

    Yes, I remember, and miss, Farecast. Microsoft bought it and completely ruined it. The innovative Farecast features became de-emphasized and weaker at Bing, until they went away entirely. Today all Bing travel does is present search results from Kayak, but not as well as Kayak itself does. I see no reason to use Bing travel anymore.

  4. John

    This is not surprising. Airlines and OTAs want you to buy TODAY.


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