Five things hotels should be doing with SMS to guests [INFOGRAPHIC]
Text (or SMS) messages remain one of the most effective forms of marketing communications, alongside email.
Yet how many hotels are using SMSs to inform guests about their upcoming reservation? Or contacting them after a stay to get feedback?
No data to argue the point either way, but with most announcements from hotels focusing on their apps and mobile websites it would be easy to estimate that the humble SMS has fallen behind the trend-line.
Hotel mobile technology provider ALICE reckons properties should at least be doing the basics.
Such communications can be invaluable, let’s face it, to understanding what a customer wants (or wanted) during a stay.
And with nine out of ten messages apparently being opened within three minutes by the recipient, perhaps it does make sense to reignite the humble SMS as an effective form of communication with guests.
Here’s ALICE’s five tips:
NB: Text message image via Shutterstock.
Kevin is senior editor and a co-founder at Tnooz. He was previously editor of UK-based magazine Travolution and web editor of Media Week UK from 2003 to 2005.
He has worked in regional newspapers (Essex Enquirer) and started his career at the Police Gazette at New Scotland Yard in London. He has a degree in criminology, a postgraduate diploma in magazine journalism and publishes his first book - a biography about Depeche Mode - in early-2017.