Five views from the travel startup coalface

NB: This is a guest article by Ritesh Gupta , senior editor at EyeforTravel.

Personalisation, simplicity, convenience, transparency, swiftness… new startups promise all this and more as they jointly strive to create a new era in the travel sector.

Travellers today expect more information to be readily available at their fingertips throughout the entire travel cycle, as well as more powerful tools to make sense of it all. Mobile, social, search, and local are emerging as key areas of consumer transformation.

With travel being one of the largest purchased verticals online, it’s clearly a time of change.

Shifting waters tend to create opportunities for upstarts that have the tolerance for risk and the nimble business approach to accelerate into growth.

startup mad

We spoke to following emerging travel ventures to assess the current sentiments in the marketplace:

How do you assess the timing of your venture from the travel industry’s perspective?


Travellers have become increasingly reliant on technology for trip planning.  But with the growing number of online resources comes an increase in unreliable sources, planted reviews and general confusion about what sites to trust for what services.

The timing is ripe for Gogobot – by harnessing the power of social media – the site enables users to get on-the-ground insight and personalised reviews from sources that they trust – something that other major travel sites just can’t offer. Gogobot gives today’s savvy, social media-using travellers an experience beyond a normal cookie cutter travel experience.


I think our timing is perfect. The industry is dominated by established companies stuck on ancient technology who haven’t meaningfully innovated their search experience in a decade or more.


As we are based in Silicon Valley, we saw first-hand the growth of mobile as a platform, and the need for a “mobile first” hotel booking service. Right now, web-based travel agencies have a mobile division. In a few years, we expect this to be the primary division of these companies, with a secondary “legacy online websites” divisions.

While this transition is taking place, our mobile-only orientation gives us the ability to focus and innovate. Separately, in conversations with hotels, we identified the need for a new, flexible channel to move distressed, last minute inventory through mobile channels without onerous commitments.


The distribution side of the hotel industry is expanding exponentially as new channels promising the same thing – the absolute lowest price on hotels – launch daily. While savvy hoteliers work to drive bookings through the lowest-cost channel, rate parity agreements often undermine these efforts. At Backbid, we feel that the time is right to give hotels a better choice.

With our model, hotels can see who is coming to their market, how much they are willing to pay, and what their travel preferences are.  With this knowledge, hotels are able to create personalised offers and deliver them directly to consumers.  Value-adds, such as free parking, free Wi-Fi, and room upgrades sweeten the deal for consumers and maximise RevPAR for the hotels.


It’s an exciting time to be a startup in the travel industry right now, given all of the technology innovation in recent years. Travellers today expect more information to be readily available at their fingertips throughout the entire travel cycle, as well as more powerful tools to make sense of it all.

Within the hotel and lodging space, for example, travellers are looking for more information but finding largely commoditised information.  At Room 77, we are focused on making hotel room information transparent as the underlying foundation to empower travellers to create better travel experiences.

Which gaps/opportunities are you trying to address through your offering?


By creating a dynamic resource for trip planning, we’re taking out the guesswork.  Guidebooks and generic websites can give some generalised ideas about places to stay or things to do on your next trip. Gogobot takes that idea and makes it personal, providing a tailored view of what you should do on your next trip, based on your own tastes and interests.

Now, instead of devoting a whole day wading through anonymous online reviews or sitting in your local bookstore, Gogobot gives you trusted suggestions with just a few clicks.


We’re trying to take the agony out of searching for flights and hotels. The experience on our competitors is time-consuming and infuriating—from the pop-up windows to the endless pages of search results. On Hipmunk you always know what you’ll get: a single page with the most relevant results, helping you visualise the best choice.


For consumers, our goal is to provide a drop-dead-simple way to book a great hotel at a great price, instantly. For hotels, we’ve created a marketplace to sell distressed inventory in a safe channel that preserves their brand and price integrity and exposes the hotel to an attractive audience of smartphone owners.

HotelTonighters are upscale, tech-early adopters and active on social networks. Our hotel partners love this demographic, and also the fact that we’re delivering new customers – 92% of our bookers are first time guests to the hotel they book.


As it stands now, there are few, if any, online distribution channels that are effective in allowing hotels to add value to their rooms, rather than discounting their rate, in order to compete in the crowded hotel environment.

With Backbid, hotels are empowered because they have a great deal of pertinent information about the needs and wants of their potential customers: the rate they are willing to pay, number of travellers,  room type, and thanks to our detailed traveller profiles, service/amenity preferences, and even their memberships to loyalty programs.

This data enables Backbid hotels to effectively target consumers and generate new business, using a flexible and cost-effective tool.


We’re trying to address a real imbalance in the hotel purchase process by empowering travellers with better information about the specific rooms in a hotel during the research and shopping phase. Of course, this also helps hotels better market the differences between different categories of rooms, and offers some interesting opportunities for upselling and merchandising.

In the past, you had to rely on a knowledgeable travel agent or a well-traveled friend to provide you with room recommendations at a given hotel. Or, maybe you just rolled the dice and took your chances on getting a good room.

But we now have an opportunity to change the nature of the conversation from “Which hotel should I stay in?” to “What type of room best fits my needs as a traveller, and which hotel is best able to meet those needs?”  The good news is many hotels recognise this is where we’re headed and are partnering with us now to help architect the technology systems to make this more seamless for their operations and consumers.

How do you think your offering is going to set a new benchmark in the travel industry?


By tapping into the power of social, Gogobot helps people plan their next trip by making informed decisions on where they want to go and what they want to do.

Instead of trusting their vacations to an anonymous review, users are absorbing honest and heartfelt recommendations from people they trust.  Gogobot is creating a new benchmark of trust in trip planning.


We have drawn people’s attention to user experience as a massive competitive advantage.


As we built our entire platform for the mobile use case, we have many advantages over other mobile apps that connect to website back ends. Hotels rave about our time-sensitive Happening Tonight messages, that are posted by hotels to provide special savings or news about their property.

But the innovation that is having the biggest impact on the industry is our 10-second, 4-tap booking process, from app open to booking receipt. 10-seconds wasn’t easy to pull off, but we’re looking to shorten this process even further.


The growth of social media, and the changes that user-generated content have had on the hotel industry, illustrates consumers’ search for empowerment.

Backbid answers this call by having hotels bid on consumers’ business, making it easy for consumers to sit back and receive bids that will add value and save them money on their upcoming hotel stay.  This sense of empowerment is the emerging benchmark that is being seen throughout the e-commerce space.


Before we launched Room 77, we heard the same stories about how a bad room really affected their overall travel experience.  We’ve certainly experienced it ourselves — the feeling of the whole room assignment process being a crapshoot at the front desk.

Will I get a bad view? Will I get a quiet room? We really felt that travellers shouldn’t have to gamble on their room anymore, so we looked for a way to collect and share critical room data, at scale, across thousands of hotels.

It’s a challenge, but we’re up for it. We believe we’re firmly setting the benchmark in making this data transparent and creating a new standard for hotel search.

How is your offering going to be beneficial for travellers in their travel planning and buying cycle?


Gogobot creates a personalised and curated guidebook for your next trip.  With the push of a few buttons, a comprehensive and unique trip plan is born.  Hotels, restaurants, sights, and more are at travellers’ fingertips.

Through the site, users are already able to book a place to stay.  By creating these personalised recommendations, travellers can feel more confident in their planning and buying decisions.


We save them time and energy. Rather than spending hours searching for travel, we can help them find the best option in a few minutes.


The HotelTonight target market is people who didn’t necessarily plan to book a hotel when they woke up that morning. Sometimes, they book a hotel because something unforeseen happened, such as inclement weather or a last minute business trip.

But a majority of our purchases are driven by serendipity and spontaneity, such turning a birthday celebration into a overnight staycation in a hip local hotel you’ve always wanted to experience.

In this regard, we’re generating primary demand and growing the size of the travel industry. Our mission is to make the world a more spontaneous place, and our bookers are telling us that we’re accomplishing that goal.


Backbid allows consumers to sit back, relax and let hotels do the legwork of creating personalised bids designed to meet their specific travel needs and desires. Rather than continuing to search (even after booking) to ensure that the rate booked was actually the best one available, Backbid does it all for consumers, freeing them up to spend that time planning the rest of their trip.

Consumers do not just want a lower price, they want value for their spend. For one consumer that may mean a room upgrade, for another loyalty points, and for yet another free Wi-Fi.

These are all elements that hotels can include in their offer which have a higher perceived value by the consumer than cost to the hotel.  It’s a win/win; the consumer gets what he or she prefers, and the hotel gets to do it with options other than lowering rates.


For travellers who love to plan ahead and know the details of every aspect of their trip, Room 77 makes it easy to find a great room. Our virtual views and floor maps help guide travellers to the rooms that best match their preferences for floor, noise level and size.

Being informed before you even step foot into the hotel means you won’t find any unpleasant surprises. And these days, we all need to make the most out of every dollar we spend on our travel — and if there’s a room that’s the same price as another, but offers a better view or more square footage, why wouldn’t you opt for that room? It’s all about being informed, prepared, and getting the room that’s right for you.

NB: TLabs Showcases – Hipmunk, Gogobot and Room 77.

NB2: This is a guest article by Ritesh Gupta, senior editor at EyeforTravel.

NB3: Gogobot, Hipmunk, Hoteltonight, Backbid and Room 77 are scheduled to present at the Travel Distribution Summit North America 2011 in Las Vegas, on 19-20 September.

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About the Writer :: Viewpoints

A founding principle of tnooz was a diversity of viewpoints from across the spectrum. Viewpoints are articles by guest contributors from around the travel and hospitality industries. The views expressed are the views and opinions of the author and do not reflect or represent the views of his employer, tnooz, its writers, or partners.



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  1. Dr Phill Brown

    Gogobot sucks

  2. @bzuerche

    Is this a debate over a site that doesn’t register any traffic ( I hope it works, best of luck.

    Bottom line – Hotel Tonight is a major game changer and Sam and his team are exceptional consumer insight and product developers. Congrats to them. Similar stories with Hipmunk and Room77. True value creators who listened to customers and built. Love it.

  3. Dee Edwards

    As a tangent from the conversation above, are there any third party gift vouchers from a trusted brand that my company (specialist tour operator) can accept as a payment method?

    Ones that people may have anyway (do companies give staff generic vouchers or just things like John Lewis ones?) or can name on their wedding list and people who see the list would happily buy them (and perhaps they would be available to buy in places like WH Smith etc as well as online).

    (we do have our own gift vouchers & also we accept vouchers).

    • John Pope


      Not aware of any, but sounds like an opportunity to create a solution that does.

      Generic gift card registry to be redeemed at the retailer of your choice… nice one.

      Blue Ocean thinking at its best!

  4. south south

    Es increíble que gente tan capacitada use su tiempo de esta manera. John Pope siempre leo sus comentarios, siga así por favor. Heddi, no cuides de esa manera a tus cachorros, si son buenos crecen solo, si no lo son mueren indefectiblemente.

    South South America

    • Nicholas Holmes

      I was about the post the Google Translation of this so everyone who didn’t speak Spanish wouldn’t have to look it up like I did… But it made me laugh too much.

    • John Pope

      @south south

      Muchas gracias por sus comentarios y me alegro que les guste mi punto de vista. Me gusta mucho el debate y el amor de la industria de viajes.

      Tiene un gran día.

      Saludos. 🙂

      • John Pope

        In the interest of accuracy.

        Google Translate is a bit rubbish. The message from above I entered was:

        “Thank you very much for your comment and am glad you enjoy my perspective. I very much enjoy the debate and love the travel industry.

        Have a great day”

        Then I did the reverse and entered the Spanish translation of my comment, it came out like this:

        Thank you very much for your comments and I’m glad you like my point of view. I love the debate and the love of the travel industry.

        Have a great day

        Didn’t say “I love the debate and THE LOVE OF THE TRAVEL INDUSTRY.” – that’s weird and self-centered, even for me!

        Oh, the nuances and limitations of language.

        Let that be a lesson to those who use Google Translate for translating their website or documents. The message you want to send may not reach the audience as intended. But hey, it’s free, what do you expect.

  5. Heddi

    Oh John, you keep missing factual information:
    If you read – you’ll see the three reasons why we’re original.
    Not sure I’ve ever seen anyone create an infograph on their home page about market size. Not sure anyone would care aside investors.
    Again, I didn’t state Expedia is targeting this market – myTab is.
    Thank you for giving your perspective and ideas to ‘help’ us but I’m not sure where, in my initial comment, I asked you for this. You didn’t offend me, by far. It’d just be nice if you were keeping to facts so I don’t have to keep correcting you.

    Good luck with your travel search engine – keep in mind there’s a little company called Kayak hanging around. Conversation over & have a wonderful evening 🙂

    • John Pope

      Hi Heddi,

      Think we’re experiencing a bit of a communication gap, or as The Captain said in Cool Hand Luke, “What we have here… is a failure to communicate.”

      Thanks for the link to your About Us page, I did have a look at it last night.

      Candidly, and with all due respect, why a brand considers itself to be original or valuable matters very little. What’s actually important and of any relevance is how the consumer views and evaluates the brand. In this case, I was putting myself in the role of the consumer. That was the initial sarcastic voice you heard.

      I also wish I could tell all of our business’ stakeholders why we’re original and why every one should love us, but I can’t. It doesn’t matter what I think, it only matters what the market (consumers and suppliers) thinks.

      Then I also wanted to offer you some constructive criticism, some may call that arrogant but, I assure you, my intentions were very sincere. I like your spirit Heddi and would genuinely like to see you succeed. However, I failed, in that my opinion matters very little to you, for a whole host of reasons I’m sure.

      I won’t continue to critique your business model anymore, as you say, you didn’t ask for it. However, when you post a comment alluding to a one and only, unique solution for travel it opens yourself to external opinion.

      Thank you for your best wishes in our venture and bringing Kayak to my awareness. You’re right, they are the real deal. Again, our solution differentiates itself considerably from Kayak as well, but I’ll leave that for another conversation… stay tuned.

      I’ll let you know when we’re open for public consumption and look forward to you returning the “critical” favor.

      Take care Heddi.

  6. John Pope

    Hey Heddi,

    Good debate, looking forward to stoking the flames again in due course so we can discuss the merits and shortcomings of our business model as well. Didn’t realize Google and Bing’s participation in the space we’re in, maybe you could enlighten me. Meta-search comes in a few different disguises but our solution looks nothing like the two you referenced. Stay tuned… you’ll be able to judge for yourself.

    Sorry, missed the info on your homepage about market size, must be my faulty browser. Wow, $100 billion market, very impressive. What % of that are you hoping to capture? You are the only player in the space as you say, you must be very optimistic.

    Also didn’t realize Expedia specialized in weddings, honeymoons, volunteering and the rest of the specialized travel types you refer to above and on your site. Have to pay closer attention to the long tail, specialist sections of Expedia (or do they exist?). Might be a browser issue again. However, I am aware of other specialist providers who offer the types of travel you promote and they look nothing like Expedia.

    From your original comment: “they don’t offer ‘the entire travel cycle.’ is the only travel site offering this full cycle (financial, plan, book) and we’re the only ones to have created a solution for the ‘buying cycle’ problem” – don’t know, my comprehension skills are fairly week but, to me, it appears you’re saying that they don’t offer complete solutions (insinuating an inferior product) to the booking process and that you’re the “only” ones in the industry to do so. Pretty sure that’s what I said in my comments above too. I could be wrong though.

    It was my intention to provide you with a different perspective and hopefully offer some constructive criticism in the process. I suppose I didn’t do a very good job, in that I offended you in the process. I apologize for challenging your assumptions, an entrepreneur’s emotional attachment to their business baby is very strong. Bit like a lioness protecting her cubs. What do I know?

    Anyways, again apologies and good luck with your venture, hope it’s all you expect it to be.

  7. Heddi

    Hi John – quite a few things incorrect so let me re-clarify:
    I did say I was a huge fan of these featured site – I still am! I know some of these company founders & I think they’re brilliant.
    We are a start up but isn’t everyone…?
    PayPal is our ecommerce partner – highly doubt anyone will call them ‘little.’ We make no interest on the side, to clarify. That’d be a terrible business model.
    Users don’t ‘go’ to Expedia – Expedia integrates within our site. If you checked out myTab so you see how it works. I also highly doubt Expedia would be happy you said they ‘don’t specialize in anything unique.’ Hmmm
    If you read my initial comment, I talked about ‘travel cycle’ and never criticized these outstanding companies. Read my comment again.
    We’ll not fail because we’re unique & we’re an ally to travel booking sites (OTA’s and suppliers).
    We have strong IP but thanks for showing concern re our welfare 🙂
    We’re not niche & it’s redundant to be niche in what we do – if you actually read our home page explanation, you’ll see this adds up to over $100b of the $700b US online travel market. Just sayin’
    Best of luck to you too re your travel deals search engine. Oh, hasn’t that been done before by Bing & Google? Better start scaling up fast or those giants will wipe you out in seconds. Keep on your toes John!

    Have a brilliant day!

  8. Heddi

    Hi John, yes there are solutions to buying cycle but not mentioned in this article. If a grandma gave me cash towards a trip – would I spend it on the trip? Course not. The problem is that the travel price on all major OTA’s is the same (excl deals). So why scramble for the best price when it doesn’t exist. This industry is price predominant & the only thing the user focuses on as paramount.

    How we make users tick: a social travel gift card on We give users the platform to request travel cash (weddings, birthdays, study abroad, fundraisers etc) so the focus shifts from price…to a better experience. Users can save, plan and book travel on myTab (powered by Expedia)as a full cycle. Users don’t spend days searching for the lowest price because their saved/gifted cash is ready for them to use at myTab & our prices are the same as everyone elses.
    It’s the same brain pattern as any gift card – the price is secondary to experience of spending the gifted cash. Make sense?

    • John Pope


      I think I’ve got it now, but just to make sure. Here’s my interpretation:

      Summary: You’re an online travel gift card purveyor with an Expedia affiliate account.

      Detail: You get friends and family of people to give you their cash little by little upfront – kind of like an unregulated, anonymous bank, run by a little known start-up with no brand equity or trust capital built from years of being in business (also making a little interest from their deposited money on the side – smart, get that… nice work, if you can get it).

      Then you lock the customer into purchasing a product from a single source, which has mass-market content only and, as you say, has the same pricing policy as everybody else (thereby offering no differentiated or unique value proposition to the consumer). BTW – It’s not my experience that Expedia always has the lowest price and I travel a lot. However, moving on.

      After said consumer & co. has finally built up a sufficient credit or “myTab” account for their specialist travel needs (wedding, honeymoon, study abroad, volunteering, etc. – as you suggest on your site), they can then go to Expedia, and only Expedia (who don’t specialize in anything unique), to book their trip.

      You then get your affiliate commission from Expedia and a bit of incremental interest on top. Done.

      Do I have it right now?

      Sorry bout the sarcastic tone but in your original comment you insinuated the shortcomings and flaws of five different high profile start-ups who have already demonstrated a certain level of traction. All of which who have highly experienced and industry proven teams, clearly differentiated and unique value propositions as well as tens of millions (collectively) of venture capital from sophisticated tech industry investors behind them. You then boldly suggested, to a fairly savvy Tnooz travel technology audience, that your business model has thought through the problems consumers face and are offering a “complete” solution that the highlighted start-ups have not… now that’s confidence.

      I honestly hope you prove me wrong and your business, as it is, gains traction and that you ultimately realize the success you seek. You and your team are to be commended for even entering into the arena and risking your blood, sweat and tears (and hard earned cash) in the unlikely chance (most businesses fail) of achieving your dreams; all in the noisiest, most competitive and low margin industry on the Internet to boot. That is truly the definition of courage.

      So when the Tnooz TLabs Showcase interviews you in future and asks “Who advised you your idea isn’t going to be successful and why didn’t you listen to them? – you can point to me and say “Some know-it-all hack from the Tnooz comments section who, in retrospect, had absolutely no idea what he was talking about”.

      The thing about business models like yours, no matter what industry or vertical (wedding registries, pre-paid gift cards, etc.), they’re ultimately successful because they are well established national or international brands with years of brand equity and built up consumer confidence (e.g. department stores, specialist chains, major online retailers, etc.). Relatively unknown start-ups, I believe, will struggle to gain the consumer trust necessary to grow to any significant scale or profitability, without spending tens of millions of marketing dollars. If Expedia, however, had a similar program, they might be able to make it work – but even they are still limited by only selling their own (undifferentiated) product.

      Which highlights another potential problem or threat to your business. If you do happen to achieve critical mass and the model enjoys reasonable success, Expedia or any similar large scale OTA will inevitably do it themselves. Kind of like what supermarket chains or Google do when they see attractive returns from a popular product or vertical. They leverage their superior resources, economies of scale and size of audience advantage (distribution) to execute it themselves, cutting out the supplier or middleman in the process. A pretty predictable and probable outcome I would say.

      As you pointed out above, and which is definitely the case, travel consumers have very little brand loyalty; they are price sensitive and buy from the source with the highest perceived value. Even though travel products are becoming more and more commoditized, consumers still prefer to shop around and visit multiple sources to ensure they’re getting the best value; even Expedia cannot be all things to all people.

      To me, if you were to offer a selection of specialized products from a CURATED selection of niche vendors, you would have a much higher likelihood of success. For example, create a registry for spectacular honeymoons from a selection of the most romantic destinations or resorts around the world. Source your content from the supplier directly or a local specialist company, because they struggle with distribution and attracting large audience reach. You’ll also achieve greater margins than through the Expedia Affiliate program and have a far more differentiated product and perceived USP to the consumer. Plus you and your team might find yourselves on some pretty sexy “research” trips to suss out the ideal products for your clientele. After all, not many people would ever consider registering for wedding gifts or any other special occasions at Wal-Mart, Argos or any other mass-market retailer.

      My conclusion: Specialize or fail. Attract niche audiences with specialty products. Expedia or similar OTA models can’t and won’t compete on that level.

      Whenever I pitch my ideas to people, I always ask them to poke holes in the plan and identify the reasons why we will fail. Candid people who play devil’s advocate are far more valuable then those who pat you on the back and say well done, go for it… to me anyway. Hope you see my motivations for rambling on like this.

      I hope that even a sliver of this is of some help to you.

      Best of luck.

      P.S. Ability to lick one’s elbow is pretty cool.

      • Kevin May

        Kevin May

        @john – not sure why Heddi hasn’t mentioned it, but we have published a TLabs for MyTab already:

        The answer to the question “Who advised you your idea isn’t going to be successful and why didn’t you listen to them?” was as follows:

        “Virtually no one. Our most common response was “this is so simple”, “it’s a no brainer”. Even having a single founder, female, first-time startup entrepreneur, no-one’s frowned on these statistics because myTab makes sense, regardless. We’ve had continuous thumbs up!”

        • John Pope

          Hi Kevin,

          Thanks, did see myTab’s TLab Showcase last night but not before I posted my comments unfortunately. Love Heddi’s confidence, provides me with a few lessons for my own journey.

          Well, now Heddi has a different perspective and perfect opportunity for a “told you so” moment, hope she takes my lemons and makes lemonade. Not confident she places much value in my critique though. 😉

          Also don’t think she’s much of a fan of my sarcastic sick sense of humor either. Am trying to work on the devil inside me, finally managed to put myself to sleep last night with repentant self-flagellation.

          Anyways, personally enjoying keeping the debate alive… even if some think I’m a lunatic.

          Long live Tnooz!

        • Heddi

          Hi Kevin – thanks for pointing this out! I didn’t mention TLabs to John as I was trying to not add fuel to John’s self-created fire, especially since he has maintained a really high 90% score of factual inaccuracies (quite impressive and consistent). But thank, Kevin, you for showing John the way/light. Hope you have a brilliant weekend 🙂

          • Heddi

            last sentence rewrite to:
            thank you, Kevin, for showing John the way/light. Hope you have a brilliant weekend

            No idea why ‘thank’ and ‘you’ decided to separate themselves. Kids!!

  9. Heddi

    Interesting article. Even though a huge fan of all these travel sites, they don’t offer ‘the entire travel cycle.’ is the only travel site offering this full cycle (financial, plan, book) and we’re the only ones to have created a solution for the ‘buying cycle’ problem – down to the core of what makes users tick. Really like this article though 🙂

    • John Pope


      Think there was already a few solutions for the ‘buying cycle’ problem you allude to… err, gift cards, bank transfers, credit cards, and envelopes of cash from granny.

      Sorry, am I missing something? How do users tick? Wanna get it but can’t stop thinking you have a solution for a problem that doesn’t exist.

      Please convince me otherwise.

      • ali

        You book a journey which requires three tickets from 3 different suppliers, then you have to enter your passenger and payment details 3 times. you have to sync it all together. I think this is what Heddi is reffering to…

        • John Pope

          Hey Ali,

          Thanks for chiming in.

          Not sure what you mean by “3 tickets from 3 different suppliers…” But I’m not that bright.

          Maybe you could explain more so I finally get it.


          • ali

            John, I may well be totally wrong here, but one aspect which I find annoying and consider an annoying ‘buying cycle’ is when a trip has sections from various different suppliers – bus trip to airport with X, flight with Y and then train trip with Z to final destination. A one-stop-shop would allow you to enter the info once and book the 3 seperate tickets together, saving all this repetition.
            Having read other comments, perhaps I am barking up the wrong tree, so to speak!


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