Fiverr – another wacky web idea or neat for the very end of Long Tail in travel?
Fiverr is a simple concept, attracting a fair amount of attention in the online tech media mostly for its ease-of-use although its quirkiness has to be a factor.
The site allows users to buy, sell and rate services via the web – but only ever charges the end user $5.
It covers everything from the practical (“I will set up and secure your PC for $5”) to the topical but rather surreal (“I will create an Avatar movie portrait from your picture for $5”).
Interestingly, it also has a sizeable amount of travel-related things for sale as well.
Here are some of those listed on the site:
- I will tell you the best ancient sites to visit if you’re going on holiday to Egypt for $5.
- I will recommend hotels, coffee shops and fun things to do in Amsterdam for $5.
- I will give you a detailed write-up of how we’ve gotten our 5yo and 3yo to travel on airplanes without hassles, tears or tantrums for $5.
- I will give you travel tips about Buenos Aires for $5.
So a travel company or hotel shifting 50,ooo+ travellers a year might not be attracted to spending its time and effort on getting involved in something like Fiverr, but those at the sharper and lengthier end of the Long Tail of tourism might be.
From a commercial perspective (and those wondering how Fiverr makes any money), each seller pays the site $1 as a brokerage fee.
Kevin May is a senior editor and one of the co-founders at Tnooz. He was previously editor of UK-based magazine Travolution and web editor of Media Week UK from 2003 to 2005.
He has worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology, a postgraduate diploma in magazine journalism and will be publishing his first book - a biography about electronic band, Depeche Mode - soon.