Fly to friends Facebook app means social media ROI for companies
The company believes the FriendFareFinder app is filling a gap in the market by making airfare booking a social process as well as providing companies with the opportunity to get the ROI they are seeking from social media channels.
The app is available free-of-charge to consumers with a Facebook account, while a white label version is currently being developed.
The company hopes to make its money via the B2B version, which will be provided on an SAAS mode. The white label will also include an event finder and a hotel booking engine.
A number of airlines including Delta and easyJet have introduced booking engines to their Facebook pages over the course of the last year. Sparkloft Media is social media division of US-based social media strategy specialist GoSeeTell Network.
The company admits a weakness in the model at this stage is that it can only be used by individuals with their own Facebook profiles, but given the size of the network (600+ million users) there is ample opportunity for B2B clients to “prove the ROI of social media activities”.
Linda Fox is deputy editor for Tnooz. For the past eight years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.
In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.
Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.