VIDEO – The science behind ancillary merchandising
The travel industry knows there’s great promise in selling ancillary products to travelers who want more ways to experience their journey.
Fusion’s research shows 61% of customers are open to buying add-ons to complement their flight purchase. However, only 37% say the ancillary products being offered are relevant, and only 12% say airlines specifically are doing a good job of customizing offers.
Watch this Tnooz-Fusion webinar and learn how to design, test, and execute a winning ancillary sales strategy.
Panelists for the webinar were:
This webinar took place on the 10th of November 2016.
See recording and slides after you register for free:
NB: Image by GaudiLab/BigStock
This is the team byline for Tnooz.