GetGoing says its B2B pivot is profitable

In summer 2012, San Francisco startup GetGoing left the famed Y Combinator accelerator as a consumer-focused company.

In May 2013, GetGoing (TLabs, here) came out of beta with its product. A consumer had to commit to buying a vacation package at either one of their choice of two destinations, and be surprised by which one they got.

But the company, which has received $2.5 million in seed funding, struggled to gain traction with consumers.

So this year GetGoing exited all of its consumer businesses.

CEO Alek Vernitsky says that the B2B segment “has gotten profitable over the past few quarters.” He adds that the company has grown to “more than 50 full-time employees.”

Tnooz spoke with Vernitsky, a Harvard Business School graduate, to get an update:

What B2B problems does GetGoing try to solve now?

Our products target two main customer groups: travel management companies (TMCs) and incentive houses and online travel agencies (OTAs). We offer three major products to TMCs and incentive management houses:

  1. A multi-supplier, cloud based agent platform that enables agents to serve clients more efficiently, while complying with all corporate customer & TMC policies
  2. An award-winning corporate booking tool that’s easy to use, and can be deployed very quickly, and
  3. Mobile products that enable TMCs to serve their clients who prefer to book travel on the go. All three products share the same yield management technology that helps TMCs/incentive management houses optimize yield.

Clients include Carlson Wagonlit Travel and BCD Travel.

Our OTA clients deploy our award-winning flight, hotel, and package shopping & booking engine, both as a white-label product, or via a set of APIs.

In either case, we offer functionality that’s unique in the marketplace, from responsive, high-conversion modern design, to native support for social connections, high quality content, multilingual/currency support, etc.

All of our solutions are 100% cloud-based. We power scalable, high-volume, multi-supplier, media-rich, policy-driven travel applications for customers in more than 100 countries.


Why should businesses use GetGoing’s travel technology solutions instead of other competitors’ products on the market?

Both our TMC and OTA products have unique functionality not available from others.

From integrated yield management to award winning design that converts well, not to mention the ease of deploying a cloud-based solution, our customers tell us that they find our products better
than anything else they have seen in the market.

Who is your main competition?

Each of our products has a different set of competitors, including GDS, CBTs, etc.

What’s the revenue model? Subscription?

Most of our revenues are subscription and transaction based.

We also offer consulting & implementation services to clients that prefer to have us deploy the products for them.



Original Tnooz TLabs profile of GetGoing from two years ago.

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Sean O'Neill

About the Writer :: Sean O'Neill

Sean O’Neill had roles as a reporter and editor-in-chief at Tnooz between July 2012 and January 2017.



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