GetYourGuide makes second acquisition, snaps up iGottaGuide
Terms of the deal were not disclosed, but essentially the Berlin-based GetYourGuide has snapped up the product listings and some other assets from the wound-down iGottaGuide (TLabs here).
The idea is that GetYourGuide will be able to bolster its position in a number of key North American marketplaces where iGottaGuide had achieved some nominal traction.
iGottaGuide co-founder Keith Petri wrote about his challenges with building the business in December 2012 (Another travel startup story: Why iGottaGuide failed), highlighting how the small team struggled with resources, positioning, and more.
The two-man iGottaGuide co-founding team of Petri and Michael Griffiths will remain as consultants to GetYourGuide.
The acquisition of iGottaGuide comes just a few months after GetYourGuide made an acqui-hire in the shape of fellow Berlin travel startup, Gidsy, once again for an undisclosed fee.
GetYourGuide CEO Johannes Reck says:
“What we’ve seen is that the smaller players in the peer-to-peer-space are merging with larger aggregators like GetYourGuide.
“At GetYourGuide we are proud to have built the world’s largest portal for local activities, with more than 22,000 products to date, and we continue to be very excited to offer our customers the largest breadth of things to do both in New York City and worldwide.”
Kevin is senior editor and a co-founder at Tnooz. He was previously editor of UK-based magazine Travolution and web editor of Media Week UK from 2003 to 2005.
He has worked in regional newspapers (Essex Enquirer) and started his career at the Police Gazette at New Scotland Yard in London. He has a degree in criminology, a postgraduate diploma in magazine journalism and publishes his first book - a biography about Depeche Mode - in early-2017.