Gogo lays out which airports see greatest uptake of in-flight WiFi [INFOGRAPHIC]
In-flight WiFi provider Gogo has aggregated usage of WiFi on enabled flights into an infographic that shows which departure airports have the most and least WiFi users.
While the results aren’t necessarily surprising, the primary area of interest is to highlight just how vital it is for airlines to maintain competitiveness in regards to business travelers.
The Top 10 list of airports are obvious business travel routes, with the most popular WiFi routes being the longest and the ones originating in a traditional tech-obsessed city. The lower tier are more Midwest and Southeast, not areas traditionally associated with 24/7 connectivity.
Another important note is that the least connected airports were also second-tier airports that likely have fewer direct flights, which means that the overall time spent in an aircraft may not merit the expense of purchasing WiFi.
The uptake by business travelers is also likely to continue holding up the price of in-flight WiFi, given that business travelers are much less price sensitive than the average leisure traveler. Both with the ability to be reimbursed by their companies and the need to stay connected for business activities en route, in-flight WiFi is likely to continue as a premium feature for some time.
Those airlines flying competitive routes from the top markets should take note – and those flying out of the less connected markets may have an opportunity to build brand loyalty by running WiFi-related promotions out of those markets.
To make the list, an airport had to be in the continental United States and have a minimum of 500,000 passengers depart on a Gogo connected aircraft. The data was compiled using passenger usage rates over a 12 month period.
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Nick Vivion is a writer and strategist. He was a Tnooz reporter and global events lead between August 2012 and July 2015. He was the launch co-founder of Booty's, a global street food restaurant in New Orleans and was recently AVP Operations, North America, at Zomato.