6 years ago

Google extends Hotel Finder tool beyond US destinations

Google’s experiment with its Hotel Finder tool for US destinations must be paying off as the search giant has quietly opened it up to include European cities.

The tool enables users to search for a hotel within a named destination by editing a shape on a map.

Users can also view hotels within the shape as a list and by clicking on a ‘book’ button are provided with advertisements from online travel agencies and the hotels enabling users to compare prices.

Property reviews are also provided from Google Places.

The US test of Hotel Finder was unveiled in July and covered the main online travel agencies such as Orbitz, Priceline, Expedia and Travelocity.

Prices from a number of Europe-based OTAs are also featured including booking.com and easytobook as well as the websites of the hotel owners.

In August Google began integrating technology providers, with Trust International the first, to sit alongside OTAs and property websites.

Easytobook marketing boss Wouter Blok says the extension of the tool is ‘huge’ for the company and adds that easytobook plans to ramp up the amount of inventory it provides to Hotel Finder.

In his blog, he points out that the more Google pushes Hotel Finder via adwords, the better it is for his company because it creates a level playing field with the OTA giants that are integrated.

“We see great performance from it. 30% of all traffic goes through the number 1 position. If Google is going to move forward with this, it will lead people looking for a hotel to its comparison site.”

Blok and others will also be wondering whether Google will occupy the number 1 slot with its comparison ad amid cries of antitrust in the the US and Europe.

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About the Writer :: Linda Fox

Linda Fox is managing editor for Tnooz. For the past decade years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.

In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.

Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.



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  1. Daniel

    HEy guys,

    was reading the article about google hotel finder. I actually have a question about the google service and was hoping that one of you guys can give me an answer to that question.

    Does anyone know how google calculates the usual price of the hotel. E.g. 17% less than usual price. What is that usual price based on?

    Thanks for you help


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  4. Fantasy Car Rentals

    Search agents used in Google are a little bit too much.

  5. James Lavigne

    I think it’s speculative to assume that this move is driven by results — it’s more likely the planned evolution of the product. Google has launched many (larger) projects that it has later killed, and whether that happens again will be the true indication with this one as well.

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  9. Andreas Schuerrle

    Well, at least for now in the German version still all hotel rates appear in US$ which makes it hardly useful over here. But I’m sure that’ll change in the coming weeks and months…


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