Google has Zagat and now Kayak gets Frommers and BudgetTravel reviews

Perhaps as a hedge against Google’s acquisition of Zagat, Kayak went ahead and added professional hotel reviews from Frommer’s  and Budget Travel.

So if you do a hotel search for hotels in Boston on, you can now filter the results to view professional reviews from Budget Travel and/or Frommer’s, and can still access user reviews which Kayak aggregates from around the Web.



Kayak displays a snippet of the Budget Travel and Frommer’s professional reviews, and then users can navigate to the respective websites to read the full reviews.

So Kayak now provides a well-rounded review assortment of reviews, including those written by ordinary travelers  and professionals.

The filters make it easier for travelers to narrow the scope of their searches if they want to opt for professional reviews.

The partnership with Frommer’s is not a one-way street for Kayak: the agreement calls for, in turn, to integrate Kayak travel search and content, as well.

Google acquired Zagat several weeks ago so it could offer its user reviews about restaurants in Google Places and elsewhere after dust-ups with Yelp and TripAdvisor over Google’s use of their content.

Kayak hasn’t acquired Frommer’s or Budget Travel, but has now made arrangements to secure their content and integrate it through the use of search filters on

Disclosure: The author freelances for

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Dennis Schaal

About the Writer :: Dennis Schaal

Dennis Schaal was North American editor for Tnooz.



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  1. Stephan

    The developments are very interesting. It is a pitty that Kayak does not seem to have much focus on Germany. It would be interesting to have another good alternative for the German market which is currently only served by some lucky few.


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