Google starts bringing in tech partners for Hotel Finder
Trust International is the first hotel reservation system to be selected by Google to work alongside online travel agencies and chains on the new Hotel Finder service.
Google unveiled the system at the end of July, a tool that enables users to edit shapes within an area of a city on a map to depict where they might want to stay, and delivers Google Places reviews and advertisements from online travel agencies to book the properties.
Hotel Finder is currently only a test for US users, but is likely to extend around the world in the same way the search giant’s hotel pricing on maps project did earlier this year.
As well as OTAs being asked to participate by giving Google a feed of hotel inventory, Google has picked Trust International to provide a data from its own database of properties.
Trust International is the first CRS to have been invited to participate, similar to when it was asked to do so for the Maps project in February this year, but once again the partnership is not exclusive and others are expected to be added in due course.
Managing director Richard Wiegmann says around 2,500 properties from its portfolio of 6,500 are being included in the pilot.
The Trust International feed contains content (including images, maps, descriptions), availability and rates for each property. Its prices will be shown alongside those provided by OTAs and the hotel chains also participating.
Kevin is senior editor and a co-founder at Tnooz. He was previously editor of UK-based magazine Travolution and web editor of Media Week UK from 2003 to 2005.
He has worked in regional newspapers (Essex Enquirer) and started his career at the Police Gazette at New Scotland Yard in London. He has a degree in criminology, a postgraduate diploma in magazine journalism and publishes his first book - a biography about Depeche Mode - in late-2016.