5 years ago

Hello, Social Media Butler – a $47,000 hotel assistant to help share Barack Obama inauguration

In what would normally be filed under “More money than sense”, one US hotel has created an eye-watering deal costing $47,000 which includes a Social Media Butler.

But this is for the 2013 inauguration, when the great and the good (and politicians!) will descend on Washington DC to help Barack Obama celebrate officially starting his second term as president.

The downtown-located Madison Hotel is helping those lucky enough to be invited, or just curious (yet minted) onlookers, spend a little bit more of their hard-earned cash with a package that would make millions of those at sharp end of the US economy in DC choke on their half-smokes.

Alongside the four-night stay for two in one of the property’s presidential suites, inauguration tour for guests and 22 of their buddies, a $5,000 “shopping experience” and personal driver, is an interesting little extra service to help with their social media needs during the trip.

The Social Media Butler will pull together the experience and post content on the guest’s own social media accounts such as Twitter, Facebook, Instagram and Pinterest.

From Anchor Media, the company recruited by the Madison to handle the package’s Social Media Butler (“we giggle every time we hear that title”):

“From Tweeting and Facebooking to Instagramming and Pinning – we’re ready to record the memories in real time as the Social Media Butler for the friends and family of excited attendees so they can enjoy the moment.”

Anchor Media founder Victoria Devine (one the US’s top PR people to watch, no less) is the real person fronting the virtual Butler and will apparently be on-hand to chronicle every move.

So, fast forward to January 20 – cue lots of heavily filtered Instagram pictures of the rich and famous in DC’s streets, titled “I’M EATING A HALF-SMOKE!! Awesome!!” perhaps?

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Kevin May

About the Writer :: Kevin May

Kevin May was a co-founder and member of the editorial team from September 2009 to June 2017.



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