Hotel data quality should not be subsumed by the quantity
The Chinese hospitality industry has the same tech challenges as its global peers, including how to take advantage of ongoing developments in cloud computing, big data and APIs.
With hotels running property management systems, booking engines, revenue management tools and social media monitoring platforms, among others, the need to aggregate this data in a business-efficient manner is vital.
But the quality of this data is often overlooked in light of the sheer quantity coming through from the various systems.
“Data quality is another issue. You need to make sure the data is reliable, and this would need to be sorted out at the time of collection. Also, be sure to identify the most useful data for your organization, and take the time out of your day to work on it.”
The article talks to other hospitality tech providers in the region and drills down into the importance of intelligent data integration.
NB1: This article is republished with permission as part of Tnooz’s content partnership with China Travel News.
Special Nodes is the byline under which Tnooz publishes articles by guest authors from around the industry.