Hotels turn guest joy into marketing messages using artificial intelligence has created an artificial intelligence-led platform that it reckons is the start of “real personalisation at scale” for hotels.

No idea what that means?

Well, the brand advocacy service – which usually incentivises guests to share their upcoming stay with their social networks as soon as they’ve booked a room – has developed a system whereby it uses two forms of machine learning to identify both human attributes (such as gender, age, etc) and characteristics within content to create new marketing messages for a property.

Previously, guest “stories” would be collected and then shared on the platform that is integrated within a hotel’s website, allowing a property to not only showcase its product but (hopefully) gain some form of legitimacy, it having come via a guest.

Now, using the AI processes, between Vision AI and Faces AI (the two new bits of tech), a hotel can see all the content from guests automatically fitted with descriptions and tagged during the curation process, essentially saving the marketing team and effort of a manual process.

CEO Brian Kent says:

“Amazing tech lets us gather real insight on the guest stories we capture.

“What’s different is that for the first time, hotels can apply these insights to deliver content in a way that truly resonates with their future guests.”

Share on FacebookTweet about this on TwitterShare on LinkedInEmail to someone
Kevin May

About the Writer :: Kevin May

Kevin May was a co-founder and member of the editorial team from September 2009 to June 2017.



Your email address will not be published. Required fields are marked *

No one has commented yet. be the first!


Newsletter Subscription

Please subscribe now to Tnooz’s FREE daily newsletter.

This lively package of news and information from Tnooz’s web site provides a convenient digest of what’s happening in technology that drives the global travel, tourism and hospitality market.

  • Cancel