photo bacon hotel guest bed
4 years ago

Houston hotel fulfills odd bacon request, reaping social media bonanza

The Woodlands Resort in Houston, Texas, discovered the power of social media last week, after it honored an unusual request from one of its customers.

When booking a stay at the property, Dustin Wray had filled out the “comments or special request” field by asking for three individual M&Ms candy pieces and for a photo of bacon.

unusual hotel guest request

In good spirits, the hotel went ahead and honored the request.

photo bacon hotel guest bed

When Wray shared the experience online with its friends, it went viral. His photos have since been viewed more than 200,000 times, eventually making the homepage of social network Reddit. Local and international newspapers and radio stations have picked up the story, including the front page of Yahoo News.

dustin wray yahoo hotel guest

The hotel was so happy with the free publicity that it has offered Wray a complimentary future trip, according to Wray’s Facebook page.

This story reminds us of something industry consultant Brian Solis said in a recent Tnooz interview about digital marketing for hotels:

“If you know that today’s connected consumers are going to share things from their trip on social media anyway, you might as well give them experiences worth sharing.”

Even if that includes M&Ms and bacon.

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Sean O'Neill

About the Writer :: Sean O'Neill

Sean O’Neill had roles as a reporter and editor-in-chief at Tnooz between July 2012 and January 2017.



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