6 years ago

How airlines use Twitter – January 2012 [INFOGRAPHIC]

Less chatter generally in January 2012 for the most popular airlines in Twitter, as Cebu Pacific came in ahead of AirAsia as the most talked about carrier.

Cebu attracted over 2,000 more “mentions” on Twitter during the month while previous winner in December 2011, AirAsia, had almost 3,500 fewer tweets, according to Eezeer.

A newbie into the top three, Mexican carrier Volaris, scored 13,000 mentions.

Public activity by the airlines on Twitter has not diminished month-on-month, with AirAsia pumping out just over 4,000 messages in January, ahead of Delta and American Airlines respectively.

NB: Other airlines on Twitter reports here.

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Kevin May

About the Writer :: Kevin May

Kevin May was a co-founder and member of the editorial team from September 2009 to June 2017.



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  1. How airlines use Twitter – February 2012 [INFOGRAPHIC] | China Hotel E-Marketing Strategies

    […] AirAsia is back on top of the list of most talked about airlines on Twitter, seeing almost double the amount of tweets mentioning the carrier in February compared to the previous month. […]

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  3. Bruce Sweigert

    As a next step, somebody needs to do a sentiment analysis and not just volume. How many of these tweets received are complaints, and how many are praise? How many of the tweets sent provide useful information other than “please refer to our call centre”.


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