Why iBeacon takes consumer-brand interaction to a new level
DEVICES: The opportunity to have a better way of communicating with consumers on-the-go is, from a brand’s perspective, the Holy Grail of the modern travel experience. Apple, inevitably, is trying to be at the forefront of it all with its iBeacon geo-fencing system. Airports, hotels, destinations have to wake up and figure it all out. Read more on Recode.
Few technologies have so quickly captured businesses’ imaginations as iBeacon has and it is already playing in the big leagues.
Hundreds of grocery stores and retail shops are rolling out iBeacon experiments, alongside prominent use at major sporting events.
IBeacon essentially takes over where GPS leaves off, offering a cost-effective, battery-efficient means of indoor location tracking that can trigger apps to serve compelling digital content based on a user’s location and proximity to points of interest.
It’s a game changer for businesses seeking to meld indoor environments with digital experiences.
NB: Device airport passenger image via Shutterstock.
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