More hotels adopt Intelity’s white-label apps

In the past month, hotel apps have been in the spotlight. Technology firm CheckMate touted its white-label booking tool, while on-demand booking startup Hotel Tonight prototyped a mobile check-in concept.

Joining the fray is Intelity, which this month has unveiled several features for its white-label hotel app offering, such as mobile check-in.

The company, founded in 2008, has a leg up in the sales game because it already claims the biggest installed base of desktop guest services platforms among hotels worldwide.


Well positioned

Yet Intelity isn’t new to the game. Its white-label apps were among the first to be made for hotels.

Back in 2012, Conrad Hotels & Resorts, owned by Hilton Worldwide, was the first large brand to use Intelity’s solution. The startup runs the platform for the Conrad Concierge apps for iOS and Android.

Intelity’s system powers the pre-check-in functionality in Conrad’s apps, which let a guest submit his or her expected arrival time — helping the hotel plan its housekeeping schedule.

Intelity

New white-label solutions

This month Intelity introduced location-based features that allow hotels to use geofencing tech and location-based marketing via a white-label app.

Hotel Commonwealth in Boston is installing the geofencing functionality in its app. The location-based marketing is being adopted by London’s Eccleston Square Hotel, as an upgrade by this longtime client of the app.

This month Intelity added the option for hotels to let guests check in and out via a brandwide mobile app. The platform also integrated this month with the Micros Commerce Platform, powered by the hospitality industry tech giant Micros.

The startup says it is currently installing keyless room entry for the first time at several hotels to debut within the next few months.

This move is thanks to an integration with OpenWays, another hospitality tech company. The new hotel brand, Malana Hotels & Suites, will have the keyless room entry feature on the app Intelity is developing for it.

At the end of June, mobile-to-TV streaming was rolled out, ingesting technology from Guest-tek. The new Four Seasons Orlando will have this functionality with its white-label app shortly.

The overall update to its apps spans the hotel-guest relationship from booking to check-out.

Intelity believes hotels want their guests to use their apps constantly as an opportunity to build loyalty and to offer upsells. Its system connects guests to the hotel’s booking engine and loyalty program.

While not grabbing headlines like other, better-funded companies, Intelity may be able to upsell its white-label solutions to properties that are already using its ICE system, such as ones in the Marriott, Westin, Hyatt, and Wyndham groups.

Earlier, from Tnooz:
Checking in with CheckMate, Drew Patterson’s B2B hotel tech mobile tool

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Sean O'Neill

About the Writer :: Sean O'Neill

Sean O’Neill had roles as a reporter and editor-in-chief at Tnooz between July 2012 and January 2017.

 

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  1. Jeff Mores

    Great insight. Good info. Thanks for sharing.

     
 
 

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