Jamaica claims 3D destination promotion first

The Jamaican tourism board says it has created the world’s first destination video filmed entirely in 3D, a project which has been in development for most of 2010.

3d jamaica2

Due for release in January 2011, VisitJamaica enlisted UK-based travel video content production company Exposure4 to create a three and a half minute clip to showcase the island from the viewpoint of the country’s iconic national bird, Doctor Bird.

Originally conceived in January this year, Exposure4 eventually spent three weeks on the island using two synchronised cameras mounted on a new 3D double camera rig.

The footage follows the bird from sunrise to sunset, taking in the beaches, rainforest and some of the activities available to visitors to the island.

In a neat marketing idea from the tourism board, visitors to the website can pre-order some Jamaica-branded 3D glasses ahead of the film’s release next month.

The film will be shown in cinemas around the world, but in a technique known as anaglyph 3D the film will be viewable on any screen, laptop or mobile with the glasses.

VisitJamaica says the project was “incredibly challenging and rewarding” but is extremely pleased with the “visually stunning” results.

Exposure4 managing director Darren Pearson says:

“When we decided to move into the world of 3D filming, we looked for a positively progressive destination partner who would offer a global appeal and diversity as well as embracing the opportunity to show them in ‘a new dimension.'”

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Kevin May

About the Writer :: Kevin May

Kevin May was a co-founder and member of the editorial team from September 2009 to June 2017.



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  1. Hal Peat

    It’s great to see them attempting something more innovative than just a makeover commercial campaign on broadcast TV. I was wondering what was coming in the wake of last June’s local events, having just come back from Kingston I know everything seemed fine enough there and certainly in the north coast. Also, the concept with the doctorbird probably fits well with this 3.5-minute narrative round-up – those little guys do zip around everywhere.

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