5 years ago
 

Jetstar and Qantas swap places, Virgin falls back – Top Australia travel websites, November 2012

Keeping it in the family but a change at the top as Qantas and Jetstar trade places to lead the list of most popular airline websites in Australia.

Jetstar dropped into second position between October and November after losing around 0.75% market share. Sister airline Qantas resumed the top spot after adding almost 0.75% to its own tally.

Virgin Australia, in third spot, managed to lose almost 0.25% over the same period.

Most popular travel websites in Australia for November 2012:

Agency

RankWebsiteDomainPercentage of VisitsPrevious Position
1Wotif.comwww.wotif.com12.37%1
2Webjet Australiawww.webjet.com.au11.92%2
3Expedia Australiawww.expedia.com.au8.92%3
4Flight Centrewww.flightcentre.com.au8.21%4
5Lastminute.com.auwww.lastminute.com.au4.95%5
6Best Flightswww.bestflights.com.au2.81%6
7ZUJI Australiawww.zuji.com2.11%7
8Skyscanner Australiawww.skyscanner.com.au1.70%10
9travel.com.auwww.travel.com.au1.59%9
10Jetabroadwww.jetabroad.com1.48%8

Destinations and Accommodation

RankWebsiteDomainPercentage of VisitsPrevious Position
1TripAdvisor - Australiawww.tripadvisor.com.au8.20%2
2Booking.comwww.booking.com6.70%3
3TripAdvisorwww.tripadvisor.com4.11%4
4Stayzwww.stayz.com.au3.36%5
5Hotels Combinedwww.hotelscombined.com2.62%7
6Agoda Australiawww.agoda.com.au2.60%-
7HotelClubwww.hotelclub.com2.28%8
8Agoda.comwww.agoda.com2.13%1
9Totaltravel.comwww.totaltravel.com1.64%9
10check-in.com.auwww.check-in.com.au1.48%-

Airlines

RankWebsiteDomainPercentage of VisitsPrevious Position
1Qantaswww.qantas.com.au20.17%2
2Jetstarwww.jetstar.com19.78%1
3Virgin Australiawww.virginaustralia.com16.29%3
4Tiger Airwayswww.tigerairways.com6.31%4
5AirAsiawww.airasia.com5.57%5
6Emirateswww.emirates.com4.09%6
7Singapore Airlineswww.singaporeair.com2.73%7
8FlyScoot.comwww.flyscoot.com2.25%10
9Air New Zealand - Australiawww.airnz.com.au1.84%9
10Malaysia Airlineswww.malaysiaairlines.com1.73%-

Search Terms

RankSearch TermPercentage of ClicksPercentage PaidPercentage OrganicPrevious Position
1google maps1.53%0.07%99.93%1
2jetstar1.35%0.63%99.37%2
3qantas1.05%10.75%89.25%3
4webjet0.86%0.55%99.45%4
5maps0.61%0.12%99.88%6
6flight centre0.58%30.60%69.40%5
7wotif0.54%1.04%98.96%7
8tiger airways0.42%5.46%94.54%8
9singapore airlines0.33%12.92%87.08%10
10virgin airlines0.29%65.41%34.59%9

NB: Data courtesy of Experian Hitwise

NB2Uluru image via Shutterstock.

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Kevin May

About the Writer :: Kevin May

Kevin May was a co-founder and member of the editorial team from September 2009 to June 2017.

 

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