Large study of Airbnb hosts hints at who is making the money
LearnAirbnb did a 119-page study of the home sharing industry, with market data on 430,000 US listings — which is about a fifth of the 2 million listings that Airbnb says it has in the US.
Some of the hard data was culled by Everbooked, a pricing and market intelligence firm for property owners.
Here are some highlights:
- The median listing revenue nationwide for all hosts is $3,300 a year. Three out of every four listings earn modest total rental revenues of approximately $10,000 or less in a year. (The median numbers avoid the skewing of averages that happen due to the superhosts.)
- Four out of five Airbnb hosts have only a single listing, but in some markets, like Miami, as much as 10% have three or more listings.
- Superhosts (people who book 10 or more trips a year) make nearly double the average revenue of regular hosts.
- An elite of superhosts gross even more, with at least 75 US hosts identified as grossing more than $1 million in rental income per year.
- The top 1% of highest-grossing hosts made 19% of the overall bookings revenue in the sample.
- 29% of surveyed hosts have never been guests on Airbnb.
- Despite what the hotel industry says, the average annual occupancy of an Airbnb property is 17.1% — far less than most hotels.
- Shared rooms, Airbnb’s original mainstay, fare even worse — 12.4% is their average annual occupancy.
The study also includes an attitudinal survey of more than 1,300 hosts across 83 countries, done in December 2015. That survey found:
- 59.2% of current hosts surveyed are home-sharing for supplemental income, but the number of those motivated to host for building wealth (16.9%) is growing. For 15.4%, it is a main source of income.
- Only the newbies are worried about security and stuff getting stolen — 18.5% of prospective hosts worry about it, but only 1.6% of actual hosts do.
- Most hosts say they are fine with paying taxes.
The report is free for download at LearnAirbnb.
For context, see Tnooz’s recent review of Airbnb performance data.
Earlier, from Tnooz: Everbooked brings Big Data to Airbnb rental management
Sean O’Neill is Editor-in-Chief of Tnooz.
Before joining us, Sean was the future of travel columnist at BBC Travel, senior editor of BudgetTravel.com, and an associate editor at Kiplinger’s. He now lives in New Jersey, after a four-year stint in London. Follow him on Twitter.