Logitravel boxes clever with smart TV app launch

European OTA Logitravel Group  has identified smart and connected TVs as a sales channel and as potential customer acquisition and retention tool.

A  Logitravel TV app has been developed by London-based TV App Agency.

Smart TV app stores work in the same way as smartphone stores. And in the same way as there are app stores for IoS, Andriod and Windows, different TV manufacturers have different platforms which  each require a dedicated app.

The TV App Agency has made life simple for Logitravel by using its proprietary TV App Engine which “is a unique cross platform app compiler [which]  generates fully customised, native applications for over 100 supported platforms.”

As a result, Logitravel’s app will be available on TVs produced by traditional manufacturers Samsung, Philips, Panasonic and LG, among others. But it is also available on EE TV from the UK’s largest mobile phone operator  as well as Google’s Android TV, and Amazon’s Fire TV.

The TV app is synched with the web site so that any relevant offers and deals posted online will also be available via the TV. In the UK, the app will only promote cruises whereas in Spain it can promote tours.

It is also an international deal and will be available in all the countries where Logitravel has a web presence – Spain, Portugal, Italy, France, Germany, UK, Finland, Brazil and Mexico.

Miguel Abril, head of mobile at Logitravel, sees this app as  a way of raising the profile of the brand. “Technology is constantly evolving and offering new platforms where we can introduce our presence and build a point of contact with new and  existing clients,” he said.

Another point of note is that the TV app is not transactional. Anyone seeing a cruise they like the look of can request a call from the Logitravel call centre and take the booking from there.

Abril added: “At Logitravel, we believe that we have to be on every platform that our customers are. At first we had the web, then came the smartphone  and now there is Smart TVs.”

See also:

Logitravel turns over half a billion euros, carries 2.5m pax (Feb 2015)

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Martin Cowen

About the Writer :: Martin Cowen

Martin Cowen is contributing editor for tnooz and is based in the UK. Besides reporting and editing, he also oversees our sponsored content initiative and works directly with clients to produce articles and reports. For the past several years he has worked as a freelance writer, specialising in B2B distribution and technology. Before freelancing, from 2000-2008, he was launch editor for e-tid.com, the first online-only B2B daily news service for the UK travel sector.



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