7 years ago

Mexico Tourism Board battles Texas in social media over Spring Break advisory

The Mexico Tourism Board has taken to YouTube, Twitter and PR Newswire to counter a Texas Department of Public Safety advisory “urging Spring Breakers to avoid traveling to Mexico because of continued violence…”


“Mexican tourist destinations are very safe,” the tourism board says in a press release, citing figures that 22 million foreigners visited Mexico in 2010.

“Internationally celebrated destinations such as Cancun and Puerto Vallarta, to name a few, are among the safest, most welcoming and relaxing tourist destinations in the world,” the Mexico Tourism Board said. “In addition, Mexican tourism destinations have lower crime rates than other prominent tourist destinations. There could not be a better time to visit Mexico.”

Not so, argued the Texas Department of Public Safety in its own press release March 1.

“While drug cartel violence is most severe in northern Mexico, it is prominent in other parts of the country as well,” said Texas DPS director Steven McCraw. “Various crime problems also exist in many popular resort areas, such as Acapulco and Cancun, and crimes against U.S. citizens often go unpunished.”

While the Mexico Tourism Board mostly tweets  about honeymoons in Cancun and tour packages for Riviera Maya, it also has tweeted about the Texas travel warning being too broad and linked to a YouTube video, featuring board official Rodrigo Esponda in Chicago pointing out that the distance between drug-gang-ravaged Tijuana and Cabo, is 1,000 miles.

Here’s the YouTube clip:


Meanwhile, the U.S. Department of State issued a travel warning for Mexico in September 2010. It states, in part:

“Resort areas and tourist destinations in Mexico do not see the levels of drug-related violence and crime reported in the border region and in areas along major drug trafficking routes.  Nevertheless, crime and violence are serious problems.  While most victims of violence are Mexican citizens associated with criminal activity, the security situation poses serious risks for U.S. citizens as well.”

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Dennis Schaal

About the Writer :: Dennis Schaal

Dennis Schaal was North American editor for Tnooz.



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  1. alpinelakes

    Mexico is as safe as it ever was, from a travel perspective.
    All the old rules still apply: don’t sniff cocaine, don’t behave drunkenly, or smoke weed in public, don’t drive at night, respect local culture, etc.

    As long as the government-sponsored drug cartels are allowed to compete for the 50 billion dollar a year underground economy, mexico will remain violent and ungovernable.

    Mexico is controlled by mafia caciques, as it has been for decades. This should matter little to gringo tourists whose government is similarly controlled by lawless corporate mafias.

    Legalization would remove the profit motive which fuels the drug trade.

    Having a huge clandestine economy leads to the empowerment of the corrupt and the arrogant. Every single time.

    Can I pimp my site? Visit the Coast of Michoacán:


    cheers, alpinelakes

  2. Becky Vitek

    The most Dangerous thing in the Mexican Tourist Areas is still the TEQUILLA. Not Violence.
    Are you aware in 2010 over 23 million visitors traveled in-and-out of Mexico safely? Are you also aware that in January of this year Texans sent over 210,000 safe and satisfied travelers to Mexico (an increase of 12%)? Equally important is the fact that the concentration of violence is located along the border towns, more than 1,200 miles from Cancun. That’s the distance from Texas to New York!
    Get a Grip People….

  3. Lorne Marr

    Mexico is famous for its high rates of crime and violence. I understand that people have concerns about their security when considering a vacation in that country. At the same time I am sure that the drug-related violence and crime do not happen in popular tourist destinations. Places such as Cancun afford the tourists with the tender care by a special security unit assigned solely to assist tourists as they try to make them come back the next year. I believe everyone who buys package holidays can feel 100 percent confident about their security throughout their stay. Statements like this just paint an inaccurate picture of the country.

  4. tripgirl6

    While it is true that these advisories tend to be exaggerated, it’s best to be cautious. If you can’t postpone travel plans, stay updated with the news and use your best judgment.

  5. Mexico Tourism Board battles Texas in social media over Spring Break advisory – Tnooz | Facebool-Login

    […] link: Mexico Tourism Board battles Texas in social media over Spring Break advisory – Tnooz Categories: Social Media Tags: celebrated-destinations – mexico – puerto – puerto-vallarta – […]

  6. USER

    The U.S ATF deliberately allowed thousands of guns into Mexico.. just stop sending Guns to Mexico and you wont need to worry about your citizens getting shot in a cross fire “With THE GUNS YOU LET ENTER”.

    The U.S gov should point out “that America is partly to blame” for Mexico’s gun violence every time they do a Spring Break advisory.


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