Microsoft new visual eye candy on Bing Maps
Fast forward three years and the software engineer has used the latest TED event to unveil some incredible integration of augmented reality into Bing Maps.
Alongside some upgraded functionality to the standard viewing system, Bing has added additional layers onto the system to show off some of the more pioneering work it carries out through Live Labs.
The augmented reality system works by combining static data from images sites such as Flickr with live video streaming recorded at the same location.
The streaming, of course, wouldn’t need to be live – especially for travel DMOs using mapping with video to showcase activities or historic sites.
Glenn Gruber points to how the travel search model is being challenged by consumers deciding on where to go by what activities and things are available rather than the destination itself.
Advances in mapping technology and, as Andrew Nicholson of TravelTainment claimed last week during a Travel Technology Europe seminar, multimedia search (especially images) is the next battleground for travel search.
Kevin is senior editor and a co-founder at Tnooz. He was previously editor of UK-based magazine Travolution and web editor of Media Week UK from 2003 to 2005.
He has worked in regional newspapers (Essex Enquirer) and started his career at the Police Gazette at New Scotland Yard in London. He has a degree in criminology, a postgraduate diploma in magazine journalism and publishes his first book - a biography about Depeche Mode - in early-2017.