Millennials actually more interested in luxury hotel services than Boomers [INFOGRAPHIC]

A new infographic from Chase suggests a perspective shift when it comes to how Millennials consume hotel services. Traditional thinking is that Millenials are less interested in luxury hotels than Boomers, preferring the ease, access and affordability of P2P services such as Airbnb.

This graphic suggests otherwise, with Millennials in one particular cohort of 1,002 people aged 18-67 more likely to use hotel amenities.

Other important features of this slice of Millennial travelers are: desire to be close to public transportation when choosing a hotel, preference for elite status in a loyalty program, and a more social bent to their interactions with hotels.

Each of these findings is another guiding point in the drive for hotels to engage Millennials through amenities and technology, and a steady reminder for hotels not to ignore Millennials simply because conventional wisdom suggests this demographic lacks interest in the segment.

Chase Millennial Traveler Infographic

NB: Hotel lobby image courtesy Shutterstock.

Share on FacebookTweet about this on TwitterShare on LinkedInEmail to someone
 
 
Nick Vivion

About the Writer :: Nick Vivion

Nick is the Editorial Director for tnooz. Prior to this role, Nick has multi-hyphenated his way through a variety of passions: restaurateur, photographer, filmmaker, corporate communicator, Lyft driver, Airbnb host, journalist, and event organizer.

 

Comments

Your email address will not be published. Required fields are marked *

No one has commented yet. be the first!

 
 

Newsletter Subscription

Please subscribe now to Tnooz’s FREE daily newsletter.

This lively package of news and information from Tnooz’s web site provides a convenient digest of what’s happening in technology that drives the global travel, tourism and hospitality market.

  • Cancel