Mobile website to-do list for hotels [INFOGRAPHIC]
Various bits of research point to how consumers often have a poor experience when visiting hotel sites on a mobile, not least because the platforms have not been optimised for devices.
But with consumers increasingly using their mobile or tablets to access information or makes bookings on hotel sites, properties must wake up to what is needed to get produce a decent user experience.
For example, page load times can be reduced by a massive 90% simple cutting back on file sizes (hey, big pics not needed, so why bother) or adding a click-to-call button for the handset.
Here, in a pretty good infographic from Buuteeq, is a step-by-step checklist for hoteliers to consider when either implementing a mobile website for the first time or evaluating what to do with one which is not performing as well as expected.
Kevin May is a senior editor and one of the co-founders at Tnooz. He was previously editor of UK-based magazine Travolution and web editor of Media Week UK from 2003 to 2005.
He has worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology, a postgraduate diploma in magazine journalism and will be publishing his first book - a biography about electronic band, Depeche Mode - soon.