Momondo Group – the role of personalisation in travel search

Momondo Group is committed to “making travel search inspirational by combining the human touch and data to create a personalised and relevant experience for users”.

NB: This article is a promotion for “The Role of Personalisation in Travel Search – Inspiring Loyalty with the Human Touch” – a free Tnooz Report sponsored by Momondo Group.


Hugo Burge, CEO of Momondo Group, says:

“We’ve moved beyond just being the place to come for the cheapest flight from A to B, and we are now at a place where smart search is simple and where worlds can be opened.

“Personalisation, inspiration and loyalty are complex areas that combine cold hard data, emotion and brand promise.

“Momondo Group believes the key to loyalty and differentiation is using the human touch to help get that balance right in our products and how they serve our users.”

The Role of Personalisation in Travel Search – Inspiring Loyalty with the Human Touch” delves deep into the theory and practice of how Momondo Group is able to focus on the key pillars of personalisation, inspiration and loyalty.

Executives interviewed for the report include:

  • Pia Vemmelund, managing director of momondo
  • Robert Kemp, chief technology officer for Momondo Group
  • Yogesh Sharma, global director of newsletters, Cheapflights.

The report can be downloaded free of charge by clicking here.

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About the Writer :: Sponsored Content

This is the byline under which we publish articles that are part of our sponsored content initiative. Our sponsored content is produced in collaboration with industry partners. The views expressed do not necessarily reflect or represent the views of tnooz, its writers, or partners.



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  1. Ian R Clayton

    Interesting report thanks for sharing. We are pioneering a new psychological based personalized holiday planning technology. What we find is that their is not consistent definition of personalization. To some its making sure the room is pink if that is the guest favourite colour and any colour but pink if not. To some it putting the human touch back in travel, al la the travel agent. But in fact the world has become automated and most of the advances in personal can be seen happening in artificial intelligence and smart systems that learn for users behavior. System like PersonaHolidays go to lengths to define tourism options in terms of travel personas. Today online persona-vacation planning makes an instant assessment of users personas matching them up with the perfect fort for their personality based on character. I would love to chat with you about this sometime. Just give me a shout and lets chat about possibilities.


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