Consolidation in tours and activities as Musement acquires Triposo

Italy-based tours and activities company Musement has acquired travel content platform Triposo with terms of the deal not disclosed.

According to a statement the deal brings together more than 12 million travelers across both platforms.

Musement was started in Italy in 2013, (Startup pitch here), to help travellers book tickets to popular attractions such as museums and galleries.

The company announced Series A funding of €5 million in early 2015 and said it planned growth in the US and some cities in South America.

A second round came about a year ago with $10 million in Series B announced.

Other milestones in the companies short history include its partnership with Germany-based activities reservation system Regiondo.

Last year it unveiled a mobile service alerting tourists of an offer or ticket when they approached  an attraction. It then followed up the development with launch of a chatbot via Facebook Messenger.

Triposo was set up in 2011 as a trip planning and travel content system with apps for mobile devices.

The company raised just over $3 million in late 2015 bringing the total it has raised to about $9 million.

Triposo CEO Nishank Gopalkrishnan is to join Musement and will take responsibility for strategic B2B partnerships.

Alessandro Petazzi, co-founder and CEO of Musement says:

“Our vision is to build the best in-destination activities discovery and booking platform. Triposo’s machine learning technology, which serves hyper-personalized content to users, combined with Musement’s discovery and booking technology service for travel, are a natural fit.

“Through this partnership, we’re bringing an amazing team and cutting-edge technology in-house, significantly enhancing the overall experience for our users and creating new revenue opportunities for hundreds of local travel partners.”

According to the statement Triposo’s technology integration will mean Musement can offer a more intuitive and personalised content and booking options experience to its users in real time.

The content will be available via both Musement and Triposo B2C websites and apps as well as a joint API for B2B partners.

This latest consolidation in the tours and activities space follows the acquisition of City Discovery by Japan’s Veltra in early 2016 as well as Peek’s acquisition of Zozi earlier this year.

As part of the deal InterWest Partners, an investor in Triposo, joins Musement as a shareholder.

Keval Desai, partner at InterWest says:

“As an investor and traveler, I am excited at the possibilities that this partnership opens up for travelers worldwide. Now that we all carry a powerful supercomputer in our pockets, it makes sense to leverage that technology and bring back the joy of spontaneous discovery into our travel experiences.

Research from Phocuswright shows the activities market was worth about $135 billion last year and predicts it will increase to $183 billion by 2020.

Tune into the new event for tours and activities later this week via tnoozLIVE@Arival

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About the Writer :: Linda Fox

Linda Fox is managing editor for Tnooz. For the past decade years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.

In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.

Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.



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