Naked truth about online hotel reviews [INFOGRAPHIC]
How many user reviews does the average hotel have against its name these days? Are women or men most likely to lead a positive review?
And is it web-savvy Gen-Yers (18-24 year olds) posting most of the reviews and what process or device are people using to do it?
Olery has collected a lot of data from a number of sources (including a previous Tnooz article) and its own platform to pull the answers to such questions together.
Look out for the Gen-Y stat…
Here is the infographic:
Kevin May is a senior editor and one of the co-founders at Tnooz. He was previously editor of UK-based magazine Travolution and web editor of Media Week UK from 2003 to 2005.
He has worked in regional newspapers (Essex Enquirer) and started his career in journalism at the Police Gazette at New Scotland Yard in London. He has a degree in criminology, a postgraduate diploma in magazine journalism and will be publishing his first book - a biography about electronic band, Depeche Mode - soon.