No change in EasyJet business travel share after four year of GDS use
News this morning of EasyJet‘s renewed distribution agreement with Amadeus will come as no surprise to most.
The low-cost airline has made no secret of the fact that it is going after the corporate travel market in a big way with a Flexi fare launched a year ago and a corporate sales team put in place in June.
But, perhaps the surprising thing is that, on paper, its business travel share has stayed the same despite GDS distribution so the strategy doesn’t seem to be working.
And, four years on, almost to the day, the airline says business travellers account for 18% of passengers or nine million annually.
It’s hard to say what is going on.
It seems unlikely that the airline had already saturated the market four years ago given how much clamouring there was for connectivity.
However, early on in the deal there were reports early on that the partnership had hit a snag with slow bookings via the distribution systems and some companies saying they would boycott booking the airline via a GDS because of the fees involved.
Linda Fox is deputy editor for Tnooz. For the past eight years she has worked as a freelance journalist across a range of B2B titles including Travolution, ABTA Magazine, Travelmole and the Business Travel Magazine.
In this time she has also undertaken corporate projects for a number of high profile travel technology, travel management and research companies.
Prior to her freelance career she covered hotels and technology news for Travel Trade Gazette for seven years. Linda joined TTG from Caterer & Hotelkeeper where she worked on the features desk for more than five years.